Is long black coat profitable to sell on Amazon United States?

The niche generates $33K/yr across 248 tracked products. 10 of 50 products launched in the last 360 days are still selling. 90-day search growth is -71.6%. Flapen's verdict: Skip it (45/100).

How competitive is the long black coat niche?

108 brands and 119 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 30% of demand.

What do buyers complain about in long black coat?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 17.6% — above our launch gate.

When does demand for long black coat peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 17.3× the quietest.

What does it cost to enter the long black coat niche?

Listings span $9.51–$91.62; the average listing price is $42.88 (sweet spot $15–$100). The average incumbent carries 1,682 reviews — the moat a new listing must climb.

Long Black Coat

Skip it

Soft demand (-71.6% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible13%

top-5 click share — an open shelf

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Avg price

Incredible$42.88

avg listing price — sweet spot $15–$100

Price range

Great$9.51–$91.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,681.55

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$33K

$33K/yr · 546K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-71.6%

90-day search growth — must beat 0% to launch

Returns

Bad17.6%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

Is long black coat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, long black coat is a $33K/yr Amazon United States market (546K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

long black coat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $64K–$86K; units × avg price
Conversion rate: 0.1%
Avg BSR: #2,072
Page quality: 0%
Prime: 97%
Sponsored: 84%
Out of stock: 2.3%
Avg brand age: 40 months
Avg seller age: 171 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

Brands

108 rising

Sellers

119

Top-5 brand share

30%

Top 20: 60%

Top-5 click share

13%

Top 20: 30%

Open market

69%

GRACE KARIN11%
IDEALSANXUN8%
PRETTYGARDEN4%
OTU Vibe3%
CHARTOU3%
Jsslaik3%

long black coat demand & seasonality

Weekly Amazon search volume, last 75 weeks — -71.6% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 17.3×

Open Trend

Top long black coat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coat dress55K/yr -50.9%0.0% conv.
coat dress for women19K/yr +5.4%0.0% conv.
sobre todo de mujer elegante17K/yr -19.4%0.0% conv.
long black coat67K/yr -83.6%0.3% conv.
long black jacket25K/yr -68.3%0.1% conv.
black long coat36K/yr -81.1%0.1% conv.
black dress coat27K/yr -80.7%0.1% conv.
camel coat30K/yr -76.8%0.1% conv.
dressy coats for women over dress18K/yr -62.6%0.2% conv.
camel trench coat women17K/yr -66.3%0.1% conv.

All search terms

Top long black coat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black S

GRACE KARIN$23.024.5★385 rev

IDEALSANXUN Wool Coats for Women Peacoat Womens Coat Long Ladies Cute Dress Coat Jackets Overcoat Winter Clothes Outfits 2026 Beige M

IDEALSANXUN$50.884.5★1,327 rev

IDEALSANXUN Long Wool Coat for Women 2026 Fall Winter Double Breasted Trench Coat Coatigan Peacoat Maxi Dress Jackets Black M

IDEALSANXUN$54.184.7★552 rev

Tanming Womens Notch Lapel Double Breasted Wool Blend Mid Long Pea Trench Coat (Black-M)

Tanming$46.944.3★4,490 rev

Jsslaik Womens Cropped Faux Fur Jacket with Hidden Pockets and Buttons Plush Shawl Collar Cardigan Coat - Warm Lightweight Winter Outerwear for Fall Spring Jet Black-S

Jsslaik$44.694.5★207 rev

Newest

by launch date

GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Black S

GRACE KARIN$23.02385 rev

6mo ago

GRACE KARIN Womens Long Cardigan Trendy Lightweight Knit Dusters Coat V Neck Button Up Sweater Maxi Dress Beige L

GRACE KARIN$24.50385 rev

6mo ago

GORGLITTER Womens Wrap Blazer Dress Long Sleeve Elegant Office Sheath Dresses Black Large

GORGLITTER$37.7022 rev

8mo ago

OTU Vibe Womens Long Notch Lapel Coat Double-Breasted Peacoat Casual Classic Fall Winter Overcoat

OTU Vibe$35.62137 rev

9mo ago

Saodimallsu Womens Fall Long Sleeve Sweater Dress Knit Bodycon Crew Neck Button Decor. Elegant Formal Midi Dresses Navy

Saodimallsu$34.1147 rev

10mo ago

What reviews say buyers love and hate about long black coat

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Flattering fit”

Quality-Overall12%

“Quality is well structured and reliable”

Soft Feel7%

“Material is very soft and comfortable”

Warmth6%

“Keeps me warm”

Comfort-Overall6%

“So Soft and Comfortable”

Weight Light6%

“I love it's lightweight”

Shape/Style6%

“Great style”

Color5%

“The color is a great neutral as well”

Material Quality4%

“durable material”

Value For Money4%

“Excellent value”

What buyers complain about

Size-Overall22%

“Extremely long”

Material Quality7%

“Weird material”

Quality-Overall7%

“Not well made”

Advertised Vs Actual Product3%

“False advertising”

Wrinkles2%

“Very wrinkled”

Sleeve Fit2%

“Sleeve length too short”

Thickness2%

“Love it, just not as thick as I expected”

Color2%

“is not the correct color”

Smell2%

“Smells terrible”

Product Condition2%

“it was used”

Top return reasons

Size-Overall42%

Material Quality9%

Color7%

Length6%

Shoulder Fit5%

Sleeve Fit5%

Chest Fit4%

Thin3%

Shape/Style3%

Arm Fit3%

Common long black coat questions

Is long black coat profitable to sell on Amazon United States?: The niche generates $33K/yr across 248 tracked products. 10 of 50 products launched in the last 360 days are still selling. 90-day search growth is -71.6%. Flapen's verdict: Skip it (45/100).
How competitive is the long black coat niche?: 108 brands and 119 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 30% of demand.
What do buyers complain about in long black coat?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 17.6% — above our launch gate.
When does demand for long black coat peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 17.3× the quietest.
What does it cost to enter the long black coat niche?: Listings span $9.51–$91.62; the average listing price is $42.88 (sweet spot $15–$100). The average incumbent carries 1,682 reviews — the moat a new listing must climb.