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Long Belly Button Rings

Maybe

Returns run at only 1.3% of orders. But demand is soft, at +1.3% this quarter, so Long Belly Button Rings is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$132K/yr406K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
30%top-5 click share · 34 brands · 37 sellers

Flapen Score

Long Belly Button Rings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Long Belly Button Rings is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Long Belly Button Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Long Belly Button Rings 406K times last year and spent an estimated $132K. The top 5 brands take 62% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
406K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
3.1%
Market size, estimated
$132Ka year
Peak month
March1.7× the quietest month
Top search term
long belly button rings83K searches a year

02 · Price

A sale here is worth $10.52.

Listings sell for $10.52 on average, from $7.23 to $24.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.52 that is $1K to $3K a year per listing.

Average price
$10.52under the $15 to $100 sweet spot
Price range
$7.23–$24.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #647 within Body Jewelry. It carries 729 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#647in Body Jewelry
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
729per listing
Listings tracked
69

04 · Newcomers

Amazon counts 2 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Long Belly Button Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$4K$8K$12K$16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

37

Top-5 brand share

62%

Top 20: 91%

Top-5 click share

30%

Top 20: 64%

Open market

33%

  • OUFER30%
  • MS CUTE10%
  • FIASASO10%
  • LEE&RO6%
  • Jewseen6%
  • VCMART5%

Demand

Long Belly Button Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Long Belly Button Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • long belly button rings83K/yr
  • long bar belly button rings34K/yr
  • belly button ring long bar31K/yr
  • 16g belly button ring29K/yr
  • 14mm belly button rings26K/yr
  • 12mm belly button rings26K/yr
  • 16mm belly button rings25K/yr
  • 16 gauge belly button rings27K/yr
  • 14 mm belly button rings16K/yr
  • 16 mm belly button rings15K/yr

Reviews and returns

What reviews say buyers love and hate about Long Belly Button Rings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability21%−0.23

Broken

Broke Easily

broke quickly

Allergies15%−0.17

Skin irritation

Irritated my skin

irritating

Size-Overall15%

short in length

Extremely small

Very long

Quality-Overall8%+1.10

very cheaply made

cheap quality

Poor quality

Ease Of Use4%+0.33

not easy to put on

it was a little difficult to put on for me

hard to get off

Love

Quality-Overall20%+1.10

Amazing quality

Gift They look nice quality

The quality feels solid

Size-Overall10%

Fits great and super easy to take on and off

Fits great

Fits nice and easy to install

Value For Money10%+0.80

Worth it

Great value

Good for the price

Comfort-Overall7%+0.62

It is comfortable

Its comfortable and stays in place

comfortable to wear

Color7%+0.23

Cute colors

i love the color of gold

cute given the color choice

Return

1.3% Return rate 71% Fixable by listing

Size-Overall47%▇████▇

short in length

Extremely small

Very long

Advertised Vs Actual Product9%█▆▅▅▆▆

Not as advertised

Not what it says it is

Not as shown

Defective Material/Parts7%▇█▇██▆
Metal Authenticity6%▇▇▅▇▇█

Only gold plated

Gold hasnt turned

It is not real gold plated

Quality-Overall5%▄▄█▅▆▅

very cheaply made

cheap quality

Poor quality

FAQ

Common Long Belly Button Rings questions

Answered from the same tracked data.