Long Belly Button Rings
MaybeAn estimated 1.3% of orders come back. But demand is soft, at +1.3% this quarter, so Long Belly Button Rings is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 4555
- Market size
- $132K/yr406K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 30%top-5 click share · 34 brands · 37 sellers
Flapen Score
Long Belly Button Rings against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Long Belly Button Rings is stronger. Inside it, weaker.
Market
The Long Belly Button Rings market on Amazon at a glance
Shoppers on Amazon United States searched for Long Belly Button Rings 406K times last year and spent an estimated $132K. The top 5 brands take 62% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 406K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.
- Searches, last 12 months
- 406K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $132Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- long belly button rings83K searches a year
02 · Price
A sale here is worth $10.52.
Listings sell for $10.52 on average, from $7.23 to $24.64. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.52 that is $1K to $3K a year per listing.
- Average price
- $10.52under the $15 to $100 sweet spot
- Price range
- $7.23–$24.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #647 within Body Jewelry. It carries 729 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #647in Body Jewelry
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 729per listing
- Listings tracked
- 69
04 · Newcomers
2 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Long Belly Button Rings products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OUFER Gold Belly Button Rings 316L Surgical Steel Internally Threaded Belly Rings 14G/1.6mm x 16mm Clear CZ Navel Rings for Women & Men
- Price
- $7.80
- Rating
- 4.6/5
- Reviews
- 570
- Age
- 2y ago

OUFER Titanium Long Belly Button Rings Internally Threaded 14mm Navel Piercing Jewelry Round CZ Belly Ring for Women
- Price
- $9.71
- Rating
- 4.4/5
- Reviews
- 1,736
- Age
- 4y ago

FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated
- Price
- $10.96
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 1y ago

VCMART 14g Belly Button Ring Belly Button Piercing Belly Rings Surgical Steel Belly Button Rings 6mm 8mm 10mm 12mm 14mm 16mm 18mm Short Long Bar Belly Piercing Jewelry for Women Silver Clear CZ
- Price
- $10.36
- Rating
- 4.6/5
- Reviews
- 86
- Age
- 1y ago

MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with Clear CZ Butterfly Flower Teardrop Barbell 16mm Bar Length
- Price
- $10.01
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 6mo ago
Trending
estimated 90-day click momentum
LEE&RO 16MM Extra Long Belly Button Ring Long Bar Belly Button Piercing Jewelry Titanium Belly Ring for Women Navel Ring
- Price
- $10.18
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 3mo ago

MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with Clear CZ Butterfly Flower Teardrop Barbell 16mm Bar Length
- Price
- $10.01
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 6mo ago

GEMQUEEN Moissanite G23 TItanium Belly Button Ring 18K Gold Plated Hypoallergenic Internally Threaded Belly Rings 14G Navel Piercing Jewelry For Women Men VVS1 Clarity Brilliant Cut
- Price
- $24.64
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 1y ago

Jewseen 2PCS 16G Belly Button Rings Surgical Steel Belly Button Piercing Stainless Steel Navel Piercing Jewelry Curved Barbell Navel Rings for Women
- Price
- $12.74
- Rating
- 4.2/5
- Reviews
- 308
- Age
- 3y ago

Jewseen 2pcs 16g Small Size Belly Button Rings Pack Surgical Steel Square AAA CZ Curved Barbell Navel Rings New
- Price
- $12.62
- Rating
- 4.2/5
- Reviews
- 308
- Age
- 3y ago
Newest
by launch date
LEE&RO 16MM Extra Long Belly Button Ring Long Bar Belly Button Piercing Jewelry Titanium Belly Ring for Women Navel Ring
- Price
- $10.18
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 3mo ago

MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with Clear CZ Butterfly Flower Teardrop Barbell 16mm Bar Length
- Price
- $10.01
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 6mo ago

Oufksiyy Long and Extra long Bar Belly Button Ring Internal Thread Hypoallergenic Surgical Stainless Steel 16mm 14 Gauge Navel Rings Cubic Zirconia Buuton Body Piercing Jewelry For Women Men
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 1y ago

FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated
- Price
- $10.96
- Rating
- 4.5/5
- Reviews
- 376
- Age
- 1y ago

Eakxnig 5/8 inch Belly Button Rings Surgical Stee Extra-Long Simple Internally Threaded Belly Rings 14G Belly Piercing Jewelry Navel Piercing Jewelry for Women Men 16mm
- Price
- $8.24
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
37
Est. top-5 brand share
62%
Top 20: 91%
Est. top-5 click share
30%
Top 20: 64%
Open market
33%
- OUFER30%
- MS CUTE10%
- FIASASO10%
- LEE&RO6%
- Jewseen6%
- VCMART5%
Demand
Long Belly Button Rings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Long Belly Button Rings search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- long belly button rings83K/yr
- long bar belly button rings34K/yr
- belly button ring long bar31K/yr
- 16g belly button ring29K/yr
- 14mm belly button rings26K/yr
- 12mm belly button rings26K/yr
- 16mm belly button rings25K/yr
- 16 gauge belly button rings27K/yr
- 14 mm belly button rings16K/yr
- 16 mm belly button rings15K/yr
Reviews and returns
What reviews say buyers love and hate about Long Belly Button Rings
We read the reviews and the return reasons for every product selling here.
“Broken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Long Belly Button Rings questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









