Long Belly Button Rings
Worth a lookShows low returns (1.3%), but soft demand (+1.3% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good728.51avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.23–$24.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.52avg listing price — sweet spot $15–$100
Market size
Okay$132K$132K/yr · 406K searches
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Is long belly button rings profitable on Amazon?
According to Flapen's Amazon United States niche tracking, long belly button rings is a $132K/yr Amazon United States market (406K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
long belly button rings market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $105K–$132K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #647
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 2.2%
- Avg brand age
- 41 months
- Avg seller age
- 207 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
37
Top-5 brand share
62%
Top 20: 91%
Top-5 click share
30%
Top 20: 64%
Open market
33%
- OUFER30%
- MS CUTE10%
- FIASASO10%
- LEE&RO6%
- Jewseen6%
- VCMART5%
long belly button rings demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top long belly button rings search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- long belly button rings83K/yr
- long bar belly button rings34K/yr
- belly button ring long bar31K/yr
- 16g belly button ring29K/yr
- 14mm belly button rings26K/yr
- 12mm belly button rings26K/yr
- 16mm belly button rings25K/yr
- 16 gauge belly button rings27K/yr
- 14 mm belly button rings16K/yr
- 16 mm belly button rings15K/yr
Top long belly button rings products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OUFER Gold Belly Button Rings 316L Surgical Steel Internally Threaded Belly Rings 14G/1.6mm x 16mm Clear CZ Navel Rings for Women & Men
OUFER$7.804.6★570 rev
OUFER Titanium Long Belly Button Rings Internally Threaded 14mm Navel Piercing Jewelry Round CZ Belly Ring for Women
OUFER$9.714.4★1,736 rev
FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated
FIASASO$10.964.5★376 rev
VCMART 14g Belly Button Ring Belly Button Piercing Belly Rings Surgical Steel Belly Button Rings 6mm 8mm 10mm 12mm 14mm 16mm 18mm Short Long Bar Belly Piercing Jewelry for Women Silver Clear CZ
VCMART$10.364.6★86 rev
MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with Clear CZ Butterfly Flower Teardrop Barbell 16mm Bar Length
MS CUTE$10.014.5★118 rev
Newest
by launch date
LEE&RO 16MM Extra Long Belly Button Ring Long Bar Belly Button Piercing Jewelry Titanium Belly Ring for Women Navel Ring
LEE&RO$10.1831 rev
MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with Clear CZ Butterfly Flower Teardrop Barbell 16mm Bar Length
MS CUTE$10.01118 rev
Oufksiyy Long and Extra long Bar Belly Button Ring Internal Thread Hypoallergenic Surgical Stainless Steel 16mm 14 Gauge Navel Rings Cubic Zirconia Buuton Body Piercing Jewelry For Women Men
Oufksiyy$10.19152 rev
FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated
FIASASO$10.96376 rev
Eakxnig 5/8 inch Belly Button Rings Surgical Stee Extra-Long Simple Internally Threaded Belly Rings 14G Belly Piercing Jewelry Navel Piercing Jewelry for Women Men 16mm
Eakxnig$8.2488 rev
Trending
90-day click momentumLEE&RO 16MM Extra Long Belly Button Ring Long Bar Belly Button Piercing Jewelry Titanium Belly Ring for Women Navel Ring
LEE&RO$10.184.5★
MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with Clear CZ Butterfly Flower Teardrop Barbell 16mm Bar Length
MS CUTE$10.014.5★
GEMQUEEN Moissanite G23 TItanium Belly Button Ring 18K Gold Plated Hypoallergenic Internally Threaded Belly Rings 14G Navel Piercing Jewelry For Women Men VVS1 Clarity Brilliant Cut
GEMQUEEN$24.644.3★
Jewseen 2PCS 16G Belly Button Rings Surgical Steel Belly Button Piercing Stainless Steel Navel Piercing Jewelry Curved Barbell Navel Rings for Women
Jewseen$12.744.2★
Jewseen 2pcs 16g Small Size Belly Button Rings Pack Surgical Steel Square AAA CZ Curved Barbell Navel Rings New
Jewseen$12.624.2★
What reviews say buyers love and hate about long belly button rings
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Fits great and super easy to take on and off”
“Worth it”
“It is comfortable”
“Cute colors”
“no problems at all”
“As pictured”
“So far no irritation”
“Cute and sparkly”
“Easy To Use”
What buyers complain about
“Broken”
“Skin irritation”
“short in length”
“very cheaply made”
“not easy to put on”
“Not as advertised”
“made it red”
“Gem Fell Out”
“Only gold plated”
“Dont keep them in humidity”
Top return reasons
Common long belly button rings questions
- Is long belly button rings profitable to sell on Amazon United States?
- The niche generates $132K/yr across 69 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the long belly button rings niche?
- 34 brands and 37 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in long belly button rings?
- Top complaints mined from reviews: Durability, Allergies, Size-Overall. The return rate is 1.3%.
- When does demand for long belly button rings peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the long belly button rings niche?
- Listings span $7.23–$24.64; the average listing price is $10.52 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.