London Fog Coats for Women
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$68.31avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,220.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$25.71–$172.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$0$0/yr · 199K searches
Growth
Bad-56.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad18.7%return rate — above 5% kills the launch gate
Is london fog coats for women profitable on Amazon?
According to Flapen's Amazon United States niche tracking, london fog coats for women is a $0/yr Amazon United States market (199K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
london fog coats for women market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $17K–$34K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 79%
- Out of stock
- 6.7%
- Avg brand age
- 43 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
42
Top-5 brand share
63%
Top 20: 92%
Top-5 click share
19%
Top 20: 46%
Open market
34%
- LONDON FOG35%
- Orolay12%
- FARVALUE7%
- Michael Kors5%
- ATLASLAVA4%
- 33,000ft3%
london fog coats for women demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.2% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 7.0×
Top london fog coats for women search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- london fog trench coat for women78K/yr
- london fog raincoat for women19K/yr
- london fog trench coat12K/yr
- london fog jackets for women14K/yr
- london fog coats for women44K/yr
- london fog raincoat6K/yr
- london fog coat13K/yr
- london fog coats10K/yr
- london fog rain coats for women3K/yr
Top london fog coats for women products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
London Fog Womens Single Breasted Long Trench Coat with Epaulettes and Belt Black XL
LONDON FOG$106.244.4★923 rev
LONDON FOG Womens 3/4 Length Double-Breasted Trench Coat with Belt Stone Large
LONDON FOG$77.724.4★1,679 rev
London Fog Womens Double Collar Raincoat Black L
LONDON FOG$75.084.5★16 rev
London Fog Womens Single Breasted Long Trench Coat with Epaulettes and Belt British Khaki L
LONDON FOG$93.964.4★923 rev
LONDON FOG womens Double-breasted 3/4 Length Belted Trenchcoat Black Large US
LONDON FOG$85.304.4★1,679 rev
Newest
by launch date
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium
Amazon Essentials$29.49528 rev
Steve Madden Womens Long Oversized Lapel Jacket Relaxed Open Front Lightweight Trench Style Spring Fashion Coat
Steve Madden$50.0070 rev
ATLASLAVA Women Rain Jacket Waterproof Raincoat with Hood Breathable Long Windbreaker Trench Coat Black M
ATLASLAVA$45.45126 rev
Michael Kors Womens Trench Coat Style Raincoat with Detachable Hood Khaki Large
Michael Kors$99.8383 rev
Michael Kors Womens Single Breasted Raincoat with Detachable Hood Khaki Medium
Michael Kors$107.6883 rev
Trending
90-day click momentum
Orolay Womens Long Double Breasted Trench Coat Lapel Jacket with Belt Blue S
Orolay$90.234.4★
Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Medium
Amazon Essentials$29.494.5★
Garemcy Womens Long Waterproof Trench Coat Double Breasted Classic Lapel Coat Belted with Detachable Hood Khaki Large
Garemcy$56.764.0★
Orolay Womens Long Double Breasted Trench Coat Lapel Jacket with Belt Blue M
Orolay$91.374.4★
ATLASLAVA Women Rain Jacket Waterproof Raincoat with Hood Breathable Long Windbreaker Trench Coat Black M
ATLASLAVA$45.454.4★
What reviews say buyers love and hate about london fog coats for women
What buyers praise and complain about, mined from review topics.What buyers love
“as you can see in the photo, perfect fit”
“Great quality for price point”
“This rain coat is very lightweight”
“Cute Style”
“Great weather protection”
“Very comfortable”
“Cute color”
“Excellent price”
“No wind gets through and its waterproof”
“its lined with a light soft fleece”
What buyers complain about
“not fitted”
“Cheap material”
“Looks much more expensive than it was”
“definitely lacking in quality construction”
“Color blue was little lighter than I expected”
“Different than what is advertised”
“arrived very wrinkled”
“it looked like used”
“Dont expect this to last long”
“Loose threads, torn belt loop, smelled so bad”
Top return reasons
Common london fog coats for women questions
- Is london fog coats for women profitable to sell on Amazon United States?
- The niche generates $0/yr across 129 tracked products. 4 of 19 products launched in the last 360 days are still selling. 90-day search growth is -56.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the london fog coats for women niche?
- 33 brands and 42 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in london fog coats for women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Value For Money. The return rate is 18.7% — above our launch gate.
- When does demand for london fog coats for women peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 7.0× the quietest.
- What does it cost to enter the london fog coats for women niche?
- Listings span $25.71–$172.27; the average listing price is $68.31 (sweet spot $15–$100). The average incumbent carries 1,221 reviews — the moat a new listing must climb.