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Lol Coloring Book

Fail

Shoppers spend an estimated $15K a year here, so Lol Coloring Book is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$15K/yr38K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
30%top-5 click share · 11 brands · 38 sellers

Flapen Score

Lol Coloring Book against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lol Coloring Book is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lol Coloring Book market on Amazon at a glance

Shoppers on Amazon United States searched for Lol Coloring Book 38K times last year and spent an estimated $15K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
2.4%
Market size, estimated
$15Ka year
Peak month
December3.4× the quietest month
Top search term
lol coloring book7K searches a year

02 · Price

A sale here is worth $16.63.

Listings sell for $16.63 on average, from $3.66 to $41.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $16.63 that is $0 to $2K a year per listing.

Average price
$16.63inside the $15 to $100 sweet spot
Price range
$3.66–$41.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #7,545 within Clothing Sets. It carries 528 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
90%
Out of stock, average day
17.2%
Average rank
#7,545in Clothing Sets
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
528per listing
Listings tracked
62

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Lol Coloring Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

38

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

30%

Top 20: 63%

Open market

4%

  • Brand 172%
  • Brand 217%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (5 brands, 4%)

Demand

Lol Coloring Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Lol Coloring Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lol coloring book7K/yr
  • lol dress3K/yr
  • lol shirt2K/yr
  • lol pajamas3K/yr
  • lol surprise pajamas2K/yr
  • lol surprise dress2K/yr
  • lol outfit2K/yr
  • lol doll coloring book2K/yr
  • lol surprise birthday outfit2K/yr
  • lol birthday outfit3K/yr

Reviews and returns

What reviews say buyers love and hate about Lol Coloring Book

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
63%of negative reviews mention “Size-Overall”
2.9%of orders come back
“The top seems a bit small”
A buyer, on “Size-Overall”63% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Lol Coloring Book questions

Answered from the same tracked data.