Lol Coloring Book
Skip itA small market ($15K/yr) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Review moat
Good528.06avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.66–$41.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-36.1%90-day search growth — must beat 0% to launch
Market size
Bad$15K$15K/yr · 38K searches
Is lol coloring book profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lol coloring book is a $15K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
lol coloring book market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $21K–$25K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #7,545
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 40%
- Out of stock
- 17.2%
- Avg brand age
- 35 months
- Avg seller age
- 173 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
38
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
30%
Top 20: 63%
Open market
4%
- L.O.L. Surprise!72%
- Bendon17%
- INTIMO3%
- American Marketing Enterprises INC2%
- AMERICAN MARKETING ENTERPRISES1%
- K-Acc1%
- Open — no brand owns it (5 brands, 4%)
lol coloring book demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.Peak months: Sep, Dec · busiest ÷ quietest = 3.4×
Top lol coloring book search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lol coloring book7K/yr
- lol dress3K/yr
- lol shirt2K/yr
- lol pajamas3K/yr
- lol surprise pajamas2K/yr
- lol surprise dress2K/yr
- lol outfit2K/yr
- lol doll coloring book2K/yr
- lol surprise birthday outfit2K/yr
- lol birthday outfit3K/yr
Top lol coloring book products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
L.O.L. Surprise! Girls Pajama Set Dorm PJs with Slippers Rocker Diva MC Swag Opal Q.T. Pearl Q.T (Girls 6/6x Turquoise)
L.O.L. Surprise!$14.414.8★3,314 rev
L.O.L. Surprise! 192-Page Coloring and Activity Book with Stickers 46252 Bendon
Bendon$7.434.7★46 rev
L.O.L. Surprise! Aqua Opal Q.T. Pearl Q.T. Little Girls T-Shirt Skirt and Bag 3 Piece Outfit Set Present Surprise 7-8
L.O.L. Surprise!$37.384.5★160 rev
LOL Surprise Coloring Book | LOL Drawing & Activity Books | L.O.L. Party Favors | 25+ Temporary Tattoo | Officially Licensed
Bendon$5.664.7★2,767 rev
L.O.L. Surprise! Neon Q.T. Girls 2 Piece Pullover Hoodie and Pant Set for Big Kids
L.O.L. Surprise!$20.324.6★67 rev
Newest
by launch date
AME INTL Girls LOL Surprise Be Cre8ive Nightgown Size 4 Pink
L.O.L. Surprise!$12.311 rev
L.O.L. Surprise! Girls 3-Piece T-Shirt Tank Top and Short Set Pink 7/8
L.O.L. Surprise!$17.9811 rev
L.O.L. Surprise! Girls Cozy Long Sleeve Pajama Set - Adorable 2-Piece Sleepwear for Little Fashionistas Pink 6/6X
L.O.L. Surprise!$10.13147 rev
L.O.L. Surprise! Girls Cozy Long Sleeve Pajama Set - Adorable 2-Piece Sleepwear for Little Fashionistas Fuchsia 7/8
L.O.L. Surprise!$11.48147 rev
L.O.L. Surprise! Aqua Opal Q.T. Pearl Q.T. Little Girls T-Shirt Skirt and Bag 3 Piece Outfit Set Present Surprise 7-8
L.O.L. Surprise!$37.38160 rev
Trending
90-day click momentumL.O.L. Surprise! Girls 3-Piece T-Shirt Tank Top and Short Set Pink 7/8
L.O.L. Surprise!$17.984.6★
L.O.L. Surprise! girls L.o.l. Surprise! Bffs Short Sleeve T-shirt - 4-16 T Shirt Black 7 8 US
L.O.L. Surprise!$11.094.7★
L.O.L. Surprise! Girls Cozy Long Sleeve Pajama Set - Adorable 2-Piece Sleepwear for Little Fashionistas Fuchsia 7/8
L.O.L. Surprise!$11.484.8★
L.O.L. Surprise! Girls Short Sleeve T- Shirt and Shorts Set for Little and Big Kids
L.O.L. Surprise!$15.834.7★
L.O.L. Surprise! Girls Pajama Set Vaycay 2-Piece Purple Little Kid Size 7/8
L.O.L. Surprise!$11.224.8★
What reviews say buyers love and hate about lol coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“Feels so nice on the skin”
“Good quality, nice colors”
“Perfect activity for creative young ones”
“Great birthday gift”
“Worth it super comfy”
“The material is buttery soft”
“keeps my daughter warm”
“lightweight nightgown”
“Perfect for kids”
“I love the price point and high quality”
What buyers complain about
“The top seems a bit small”
“Cheap materials”
“It is poorly made”
“The skirt is huge, long and big”
“The material does shrink a little when you dry it”
Top return reasons
Common lol coloring book questions
- Is lol coloring book profitable to sell on Amazon United States?
- The niche generates $15K/yr across 62 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (37/100).
- How competitive is the lol coloring book niche?
- 11 brands and 38 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in lol coloring book?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.9%.
- When does demand for lol coloring book peak?
- Demand peaks in Sep–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the lol coloring book niche?
- Listings span $3.66–$41.06; the average listing price is $16.63 (sweet spot $15–$100). The average incumbent carries 528 reviews — the moat a new listing must climb.