Lol Coloring Book
FailShoppers spend an estimated $15K a year here, so Lol Coloring Book is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $15K/yr38K searches / yr
- 90-day growth
- -36.1%search demand this quarter
- Competition
- 30%top-5 click share · 11 brands · 38 sellers
Flapen Score
Lol Coloring Book against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lol Coloring Book is stronger. Inside it, weaker.
Market
The Lol Coloring Book market on Amazon at a glance
Shoppers on Amazon United States searched for Lol Coloring Book 38K times last year and spent an estimated $15K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -36.1%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $15Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- lol coloring book7K searches a year
02 · Price
A sale here is worth $16.63.
Listings sell for $16.63 on average, from $3.66 to $41.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $16.63 that is $0 to $2K a year per listing.
- Average price
- $16.63inside the $15 to $100 sweet spot
- Price range
- $3.66–$41.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
40% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #7,545 within Clothing Sets. It carries 528 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 90%
- Out of stock, average day
- 17.2%
- Average rank
- #7,545in Clothing Sets
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 528per listing
- Listings tracked
- 62
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Lol Coloring Book products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
L.O.L. Surprise! Girls Pajama Set Dorm PJs with Slippers Rocker Diva MC Swag Opal Q.T. Pearl Q.T (Girls 6/6x Turquoise)
- Price
- $14.41
- Rating
- 4.8/5
- Reviews
- 3,314
- Age
- 5y ago

L.O.L. Surprise! 192-Page Coloring and Activity Book with Stickers 46252 Bendon
- Price
- $7.43
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 7y ago

L.O.L. Surprise! Aqua Opal Q.T. Pearl Q.T. Little Girls T-Shirt Skirt and Bag 3 Piece Outfit Set Present Surprise 7-8
- Price
- $37.38
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 2y ago

LOL Surprise Coloring Book | LOL Drawing & Activity Books | L.O.L. Party Favors | 25+ Temporary Tattoo | Officially Licensed
- Price
- $5.66
- Rating
- 4.7/5
- Reviews
- 2,767
- Age
- 7y ago

L.O.L. Surprise! Neon Q.T. Girls 2 Piece Pullover Hoodie and Pant Set for Big Kids
- Price
- $20.32
- Rating
- 4.6/5
- Reviews
- 67
- Age
- 4y ago
Trending
estimated 90-day click momentum
L.O.L. Surprise! Girls 3-Piece T-Shirt Tank Top and Short Set Pink 7/8
- Price
- $17.98
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2y ago

L.O.L. Surprise! girls L.o.l. Surprise! Bffs Short Sleeve T-shirt - 4-16 T Shirt Black 7 8 US
- Price
- $11.09
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 4y ago

L.O.L. Surprise! Girls Cozy Long Sleeve Pajama Set - Adorable 2-Piece Sleepwear for Little Fashionistas Fuchsia 7/8
- Price
- $11.48
- Rating
- 4.8/5
- Reviews
- 147
- Age
- 2y ago

L.O.L. Surprise! Girls Short Sleeve T- Shirt and Shorts Set for Little and Big Kids
- Price
- $15.83
- Rating
- 4.7/5
- Reviews
- 331
- Age
- 5y ago

L.O.L. Surprise! Girls Pajama Set Vaycay 2-Piece Purple Little Kid Size 7/8
- Price
- $11.22
- Rating
- 4.8/5
- Reviews
- 1,827
- Age
- 4y ago
Newest
by launch date
AME INTL Girls LOL Surprise Be Cre8ive Nightgown Size 4 Pink
- Price
- $12.31
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

L.O.L. Surprise! Girls 3-Piece T-Shirt Tank Top and Short Set Pink 7/8
- Price
- $17.98
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 2y ago

L.O.L. Surprise! Girls Cozy Long Sleeve Pajama Set - Adorable 2-Piece Sleepwear for Little Fashionistas Pink 6/6X
- Price
- $10.13
- Rating
- 4.8/5
- Reviews
- 147
- Age
- 2y ago

L.O.L. Surprise! Girls Cozy Long Sleeve Pajama Set - Adorable 2-Piece Sleepwear for Little Fashionistas Fuchsia 7/8
- Price
- $11.48
- Rating
- 4.8/5
- Reviews
- 147
- Age
- 2y ago

L.O.L. Surprise! Aqua Opal Q.T. Pearl Q.T. Little Girls T-Shirt Skirt and Bag 3 Piece Outfit Set Present Surprise 7-8
- Price
- $37.38
- Rating
- 4.5/5
- Reviews
- 160
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
11 falling
Sellers
38
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
30%
Top 20: 63%
Open market
4%
- L.O.L. Surprise!72%
- Bendon17%
- INTIMO3%
- American Marketing Enterprises INC2%
- AMERICAN MARKETING ENTERPRISES1%
- K-Acc1%
- Open — no brand owns it (5 brands, 4%)
Demand
Lol Coloring Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Lol Coloring Book search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lol coloring book7K/yr
- lol dress3K/yr
- lol shirt2K/yr
- lol pajamas3K/yr
- lol surprise pajamas2K/yr
- lol surprise dress2K/yr
- lol outfit2K/yr
- lol doll coloring book2K/yr
- lol surprise birthday outfit2K/yr
- lol birthday outfit3K/yr
Reviews and returns
What reviews say buyers love and hate about Lol Coloring Book
We read the reviews and the return reasons for every product selling here.
“The top seems a bit small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lol Coloring Book questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









