Is loki profitable to sell on Amazon United States?

The niche generates $58K/yr across 10 tracked products. 90-day search growth is +2.1%. Flapen's verdict: Skip it (31/100).

How competitive is the loki niche?

6 brands and 99 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in loki?

Top complaints mined from reviews: Brightness/Shine/Glow, Size-Overall, Value For Money. The return rate is 2.1%.

When does demand for loki peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 67.8× the quietest.

What does it cost to enter the loki niche?

Listings span $7.45–$56.20; the average listing price is $25.37 (sweet spot $15–$100). The average incumbent carries 1,227 reviews — the moat a new listing must climb.

Loki

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.37

avg listing price — sweet spot $15–$100

Price range

Great$7.45–$56.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good1,227.1

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$58K

$58K/yr · 338K searches

Competition

Bad86%

top-5 click share — a locked-up shelf

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Is loki profitable on Amazon?

According to Flapen's Amazon United States niche tracking, loki is a $58K/yr Amazon United States market (338K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 31/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

loki market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $76K–$101K; units × avg price
Conversion rate: 0.7%
Avg BSR: #18,126
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 2.1%
Avg brand age: 50 months
Avg seller age: 161 days

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Loungefly67%
Funko22%
Diamond Select Toys4%
Marvel3%
ArtkticaSupply2%
NGUP2%

loki demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 67.8×

Open Trend

Top loki search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

loki199K/yr +0.7%0.1% conv.
loki funko pop50K/yr -1.9%0.9% conv.
loki merch31K/yr +28.8%0.1% conv.
loki keychain9K/yr +8.5%0.1% conv.
loki marvel8K/yr +25.1%0.1% conv.
funko pop loki10K/yr -26.5%0.8% conv.
marvel loki9K/yr +3.5%0.1% conv.
loki plush8K/yr -8.9%0.0% conv.
loki funko7K/yr +9.6%0.3% conv.
loki merchandise5K/yr -7.2%0.1% conv.

All search terms

Top loki products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Loungefly Marvel Loki Classic Cosplay Womens Double Strap Shoulder Bag Purse

Loungefly$56.204.9★799 rev

Loungefly Marvel Loki Classic Cosplay Zip Around Wallet

Loungefly$38.774.8★761 rev

Funko Loki with Scepter (Glow in The Dark) (Special Edition Exclusive)

Funko$37.604.9★1,207 rev

Funko POP Marvel: Loki - Loki 3.75 inches Multicolor 55741

Funko$14.804.8★3,600 rev

Funko Pop Marvel: Loki - President Loki Vinyl Bobblehead - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans - Model Figure for Collectors

Funko$20.564.8★4,983 rev

Newest

by launch date

Loki Helmet Earrings Golden Earrings Casual Jewelry Rhinestone UNISEX Stud Skull Crystal Earrings Merch Halloween Cosplay Party Costume Accessories Supplies Gift

NGUP$7.4528 rev

1y ago

Funko POP! Marvel President Loki Exclusive Vinyl Bobble Head #1066

Funko$27.85203 rev

3y ago

Funko Loki with Scepter (Glow in The Dark) (Special Edition Exclusive)

Funko$37.601,207 rev

3y ago

ArtkticaSupply Norse mythology Inspired Loki Scepter Keyring - A Magnificent Token of Power Will be a Great Gift for Any Loki/Norse Mythology Fan

ArtkticaSupply$11.2015 rev

4y ago

Funko Pop Marvel: Loki - President Loki Vinyl Bobblehead - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans - Model Figure for Collectors

Funko$20.564,983 rev

4y ago

What reviews say buyers love and hate about loki

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“the quality is excellent”

Collectibles17%

“A Great Addition To My Collection”

Degree Of Motion11%

“Moves good”

Advertised Vs Actual Product11%

“As advertised”

Fun/Entertainment Experience11%

“Good toy”

Durability6%

“I can safely say it's an extremely durable bag”

Brightness/Shine/Glow6%

“Awesome Glow Effect and Great Detail”

Strap/String Quality6%

“Straps are all still intact with no outward sign of giving in soon”

What buyers complain about

Brightness/Shine/Glow50%

“Didn't glow in the dark”

Size-Overall25%

“It is a bit large”

Value For Money13%

“for the price thats a shame”

Durability13%

“If you regularly pull out your wallet or keep it in your pant pockets I feel it may not last long”

Top return reasons

Size-Overall63%

Adhesion/Stickiness11%