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Loki

Fail

The top 5 brands take 98% of clicks, so Loki is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$58K/yr338K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
86%top-5 click share · 6 brands · 99 sellers

Flapen Score

Loki against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Loki is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loki market on Amazon at a glance

Shoppers on Amazon United States searched for Loki 338K times last year and spent an estimated $58K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
0.7%
Market size, estimated
$58Ka year
Peak month
December67.8× the quietest month
Top search term
loki199K searches a year

02 · Price

A sale here is worth $25.37.

Listings sell for $25.37 on average, from $7.45 to $56.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.37 that is $0 to $3K a year per listing.

Average price
$25.37inside the $15 to $100 sweet spot
Price range
$7.45–$56.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #18,126 within Fashion Backpacks. It carries 1,227 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#18,126in Fashion Backpacks
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,227per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Loki products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

99

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 222%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Loki search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 67.8×

Search terms

Top Loki search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loki199K/yr
  • loki funko pop50K/yr
  • loki merch31K/yr
  • loki keychain9K/yr
  • loki marvel8K/yr
  • funko pop loki10K/yr
  • marvel loki9K/yr
  • loki plush8K/yr
  • loki funko7K/yr
  • loki merchandise5K/yr

Reviews and returns

What reviews say buyers love and hate about Loki

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Brightness/Shine/Glow”
2.1%of orders come back
“Didn't glow in the dark”
A buyer, on “Brightness/Shine/Glow”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Loki questions

Answered from the same tracked data.