Locket Necklace
FailBuyers convert on only 0.9% of searches, so Locket Necklace is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $566K/yr2.2M searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 60%top-5 click share · 11 brands · 15 sellers
Flapen Score
Locket Necklace against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Locket Necklace is stronger. Inside it, weaker.
Market
The Locket Necklace market on Amazon at a glance
Shoppers on Amazon United States searched for Locket Necklace 2.2M times last year and spent an estimated $566K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $566K a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $566Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- locket necklace510K searches a year
02 · Price
A sale here is worth $30.35.
Listings sell for $30.35 on average, from $6.68 to $89.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $30.35 that is $15K to $23K a year per listing.
- Average price
- $30.35inside the $15 to $100 sweet spot
- Price range
- $6.68–$89.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$23K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #507 within Jewelry. It carries 1,206 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #507in Jewelry
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 1,206per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Locket Necklace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
9%
- Brand 148%
- Brand 216%
- Brand 310%
- Brand 48%
- Brand 55%
- Brand 64%
- Open — no brand owns it (5 brands, 9%)
Demand
Locket Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Locket Necklace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- locket necklace510K/yr
- locket418K/yr
- locket necklace for women277K/yr
- heart locket necklace130K/yr
- heart locket110K/yr
- gold locket100K/yr
- lockets82K/yr
- locket necklace for girls101K/yr
- silver locket63K/yr
- gold locket necklace for women74K/yr
Reviews and returns
What reviews say buyers love and hate about Locket Necklace
We read the reviews and the return reasons for every product selling here.
“Was disappointed with quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Locket Necklace questions
Answered from the same tracked data.









