Locket Necklace
FailBuyers convert on only 0.9% of searches, so Locket Necklace is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $566K/yr2.2M searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 60%top-5 click share · 11 brands · 15 sellers
Flapen Score
Locket Necklace against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Locket Necklace is stronger. Inside it, weaker.
Market
The Locket Necklace market on Amazon at a glance
Shoppers on Amazon United States searched for Locket Necklace 2.2M times last year and spent an estimated $566K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $566K a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $566Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- locket necklace510K searches a year
02 · Price
A sale here is worth $30.35.
Listings sell for $30.35 on average, from $6.68 to $89.88. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $30.35 that is $15K to $23K a year per listing.
- Average price
- $30.35inside the $15 to $100 sweet spot
- Price range
- $6.68–$89.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$23K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #507 within Jewelry. It carries 1,206 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #507in Jewelry
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 1,206per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Locket Necklace products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
U7 Women 14K Gold Plated Heart Photo Locket Pendant Necklace 22 Chain
- Price
- $14.25
- Rating
- 4.2/5
- Reviews
- 2,005
- Age
- 11y ago

U7 Platinum Plated Charm Necklaces Heart Pendant Photo Locket Necklace for Women
- Price
- $14.37
- Rating
- 4.2/5
- Reviews
- 2,005
- Age
- 11y ago

AditiGarden Dainty Gold Necklace for Women 14k Gold Butterfly Shell Locket Charm Gifts for Women(17.7)
- Price
- $14.00
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 2y ago

Amazon Essentials Sterling Silver Polished Oval Locket Necklace 16
- Price
- $40.20
- Rating
- 4.4/5
- Reviews
- 364
- Age
- 13y ago

SOULMEET Cameo Sunflower Heart Locket Necklace That Holds 2 Picture Sterling Silver Heart Shaped Picture Locket Necklace to Keep Someone Near to You
- Price
- $53.02
- Rating
- 4.6/5
- Reviews
- 1,990
- Age
- 6y ago
Trending
estimated 90-day click momentum
Amazon Essentials Sterling Silver Polished Oval Locket Necklace 16
- Price
- $40.20
- Rating
- 4.4/5
- Reviews
- 364
- Age
- 13y ago

Dorunmo Rose Heart Locket Necklace that Hold 2 Photos 925 Sterling Silver Personalized Customized Rose Picture Locket Pendant Heart Locket Necklace for Women Mom
- Price
- $69.04
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 5y ago

AditiGarden 14k Dainty Gold Butterfly Shell Locket Charm Necklace 20 Inch Long for Women Teens
- Price
- $14.29
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 2y ago

U7 Rose Gold Locket Necklace with Rolo Chain 22 Inch Romantic Flower Heart Photo Locket Pendant for Women
- Price
- $14.38
- Rating
- 4.2/5
- Reviews
- 2,005
- Age
- 9y ago

U7 Heart Locket Necklace with Blooming Flower Grain 14K Real Gold Plated Cable Link Chain Photo Locket Pendant for Women
- Price
- $14.42
- Rating
- 4.2/5
- Reviews
- 2,005
- Age
- 7y ago
Newest
by launch date
ZKBKJSPZJB Personalized Heart Locket Necklace for Women Stainless Steel- Heart Necklace (black)
- Price
- $10.98
- Rating
- 4.0/5
- Reviews
- 154
- Age
- 1y ago

AditiGarden 14k Dainty Gold Butterfly Shell Locket Charm Necklace 20 Inch Long for Women Teens
- Price
- $14.29
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 2y ago

AditiGarden Dainty Gold Necklace for Women 14k Gold Butterfly Shell Locket Charm Gifts for Women(17.7)
- Price
- $14.00
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 2y ago

Modern Moments Locket Necklace For Women - Oval Locket Pendant Necklace With Picture Inside (Yellow Gold 16-18)
- Price
- $29.51
- Rating
- 3.8/5
- Reviews
- 110
- Age
- 3y ago

Vintage Engraved Flower Locket Picture Pendant Necklace Antique Carved Pattern Oval Heart Pendant Necklace For Women Hold Picture Souvenir Memorial Jewelry(Gold Heart 1)
- Price
- $6.68
- Rating
- 4.0/5
- Reviews
- 129
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
15
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 97%
Open market
9%
- U748%
- Amazon Essentials16%
- AditiGarden10%
- YOUFENG8%
- SOULMEET5%
- Caiyao4%
- Open — no brand owns it (5 brands, 9%)
Demand
Locket Necklace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.2×
Search terms
Top Locket Necklace search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- locket necklace510K/yr
- locket418K/yr
- locket necklace for women277K/yr
- heart locket necklace130K/yr
- heart locket110K/yr
- gold locket100K/yr
- lockets82K/yr
- locket necklace for girls101K/yr
- silver locket63K/yr
- gold locket necklace for women74K/yr
Reviews and returns
What reviews say buyers love and hate about Locket Necklace
We read the reviews and the return reasons for every product selling here.
“Was disappointed with quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Locket Necklace questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









