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Lock Shock and Barrel Masks

Fail

Shoppers spend an estimated $7K a year here, so Lock Shock and Barrel Masks is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$7K/yr40K searches / yr
90-day growth
+90.9%search demand this quarter
Competition
82%top-5 click share · 6 brands · 25 sellers

Flapen Score

Lock Shock and Barrel Masks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lock Shock and Barrel Masks is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lock Shock and Barrel Masks market on Amazon at a glance

Shoppers on Amazon United States searched for Lock Shock and Barrel Masks 40K times last year and spent an estimated $7K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +90.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+90.9%
Conversion, latest week
0.6%
Market size, estimated
$7Ka year
Peak month
October206.0× the quietest month
Top search term
lock shock and barrel masks23K searches a year

02 · Price

A sale here is worth $27.87.

Listings sell for $27.87 on average, from $13.49 to $54.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At $27.87 that is $3K to $7K a year per listing.

Average price
$27.87inside the $15 to $100 sweet spot
Price range
$13.49–$54.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

10% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,745 within Masks. It carries 341 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
20%
Out of stock, average day
11.5%
Average rank
#1,745in Masks
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
341per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Lock Shock and Barrel Masks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

25

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 126%
  • Brand 225%
  • Brand 319%
  • Brand 415%
  • Brand 512%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Lock Shock and Barrel Masks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 206.0×

Search terms

Top Lock Shock and Barrel Masks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lock shock and barrel masks23K/yr
  • barrel mask8K/yr
  • barrel mask nightmare before christmas6K/yr
  • shock lock and barrel mask3K/yr

Reviews and returns

What reviews say buyers love and hate about Lock Shock and Barrel Masks

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Value For Money”
4.8%of orders come back
“It is a little pricey”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Lock Shock and Barrel Masks questions

Answered from the same tracked data.