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45

Lobster Costume

Skip it

High returns (11.8%) — this niche doesn't clear our bar today.

Market size 24Growth 29Conversion 37Competition 49Returns 1Price range 86Avg price 95Brand share 60Review moat 85Quality gap 68

Avg price

Incredible$26.00

avg listing price — sweet spot $15–$100

Price range

Great$11.64–$40.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great290.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+3.3%

90-day search growth — must beat 0% to launch

Market size

Bad$98K

$98K/yr · 126K searches

Returns

Bad11.8%

return rate — above 5% kills the launch gate

Is lobster costume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lobster costume is a $98K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lobster costume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$78K–$104K
units × avg price
Conversion rate
3.0%
Avg BSR
#13,144
Page quality
0%
Prime
100%
Sponsored
82%
Out of stock
7.9%
Avg brand age
35 months
Avg seller age
191 days

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

32

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

56%

Top 20: 91%

Open market

27%

  • AnmHIwcte38%
  • KOOY14%
  • Searhmomo7%
  • Tequise6%
  • Newcotte4%
  • Funziez!4%

lobster costume demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.3% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 14.2×

Top lobster costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • lobster costume78K/yr
  • crawfish costume12K/yr
  • lobster costume adult21K/yr
  • larry the lobster costume9K/yr
  • adult lobster costume6K/yr
All search terms

Top lobster costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$5K10%$10K15%$15K20%$20K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about lobster costume

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience19%

“Fun costume”

Size-Overall17%

“The roomy fit keeps it comfortable without feeling overly baggy”

Advertised Vs Actual Product7%

“This was way better than I expected”

Comfort-Overall6%

“Ridiculous, Funny, and Cozy”

Value For Money6%

“The price feels about right for a set of costume accessories”

Material Quality6%

“The material is super lightweight”

Quality-Overall5%

“much better quality than I expected”

Gifting Purpose5%

“This was so fun as a gag gift”

Ease Of Use4%

“Easy to use”

Color4%

“Nice red”

What buyers complain about

Size-Overall16%

“they need to have order sizes available because this was a bit tight for me”

Smell10%

“.Beware the strong rubber smell when you first get them -- let these babies air out”

Product Condition10%

“Came in used”

Advertised Vs Actual Product7%

“NOT THE SAME AS PHOTO”

Durability7%

“Worn only a few hours”

Thickness5%

“Thin”

Ease Of Use5%

“it is very difficult to move your legs in”

Stitch/Finish/Polish5%

“Not the best stitching”

Hard Feel2%

“Was a little hard to walk in”

Quality-Overall2%

“Cheap”

Top return reasons

Size-Overall53%
Smell7%
Length5%
Advertised Vs Actual Product5%
Quality-Overall3%
Material Quality3%
Functionality-Overall2%
Defective Material/Parts2%
Inflation/Deflation2%
Value For Money2%

Common lobster costume questions

Is lobster costume profitable to sell on Amazon United States?
The niche generates $98K/yr across 28 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +3.3%. Flapen's verdict: Skip it (45/100).
How competitive is the lobster costume niche?
21 brands and 32 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in lobster costume?
Top complaints mined from reviews: Size-Overall, Smell, Product Condition. The return rate is 11.8% — above our launch gate.
When does demand for lobster costume peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 14.2× the quietest.
What does it cost to enter the lobster costume niche?
Listings span $11.64–$40.48; the average listing price is $26.00 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.