Lobster Costume

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

3.0%

Market size, estimated

$98Ka year

Peak month

October14.2× the quietest month

Top search term

lobster costume78K searches a year

Listings sell for $26.00 on average, from $11.64 to $40.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $26.00 that is $3K to $7K a year per listing.

Average price

$26.00inside the $15 to $100 sweet spot

Price range

$11.64–$40.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

11.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #13,144 within Sleep & Lounge. It carries 291 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

7.9%

Average rank

#13,144in Sleep & Lounge

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

291per listing

Listings tracked

28

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months