Loafers for Women

Shoppers searched for this 27.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.6M a year.

Searches, last 12 months

27.6M

Growth, 90 days vs prior 90

-12.6%

Conversion, latest week

0.2%

Market size, estimated

$1.6Ma year

Peak month

October1.8× the quietest month

Top search term

flats for women3.7M searches a year

Listings sell for $30.22 on average, from $7.85 to $85.17. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $30.22 that is $8K to $15K a year per listing.

Average price

$30.22inside the $15 to $100 sweet spot

Price range

$7.85–$85.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$8K–$15K

Returns

9.9%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #208 within Flats. It carries 2,843 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#208in Flats

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

2,843per listing

Listings tracked

166

39 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

39

Successful launches

22Amazon's first-year sales bar

Average brand age

46 months