Loafers for Men

Shoppers searched for this 5.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +45.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $481K a year.

Searches, last 12 months

5.6M

Growth, 90 days vs prior 90

+45.1%

Conversion, latest week

0.2%

Market size, estimated

$481Ka year

Peak month

July2.7× the quietest month

Top search term

mens loafers1.3M searches a year

Listings sell for $48.03 on average, from $22.85 to $142.79. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $48.03 that is $0 to $5K a year per listing.

Average price

$48.03inside the $15 to $100 sweet spot

Price range

$22.85–$142.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

12.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #183 within Shoes. It carries 1,672 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#183in Shoes

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,672per listing

Listings tracked

190

39 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

39

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months