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46

Liverpool Hat

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 50Conversion 21Competition 55Returns 47Price range 95Avg price 95Brand share 29Review moat 72Quality gap 65

Avg price

Incredible$27.08

avg listing price — sweet spot $15–$100

Price range

Incredible$17.78–$37.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good614.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Growth

Good+20.1%

90-day search growth — must beat 0% to launch

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$24K

$24K/yr · 52K searches

Is liverpool hat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, liverpool hat is a $24K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

liverpool hat market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$34K–$41K
units × avg price
Conversion rate
1.7%
Avg BSR
#13,483
Page quality
0%
Prime
83%
Sponsored
29%
Out of stock
39.5%
Avg brand age
47 months
Avg seller age
176 days

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

24

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

9%

  • Liverpool F.C.66%
  • 476%
  • New Era6%
  • Utopia Sport Liverpool England Shop6%
  • JB's Liverpool England Shop4%
  • CafePress4%
  • Open — no brand owns it (5 brands, 9%)

liverpool hat demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.1% search growth over the last 90 days.
3K2KPrime Day '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.5×

Top liverpool hat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • liverpool hat28K/yr
  • liverpool fc hat13K/yr
  • liverpool cap4K/yr
  • liverpool hats for men4K/yr
  • liverpool fc hats3K/yr
All search terms

Top liverpool hat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$1K10%$2K15%$4K20%$5K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about liverpool hat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“Well made even for Carhartt”

Size-Overall21%

“Fits great”

Comfort-Overall9%

“as it's very comfortable”

Color8%

“Great color”

Advertised Vs Actual Product6%

“As advertised”

Value For Money5%

“price is fair”

Material Quality4%

“Nice knitted material”

Shape/Style3%

“The shape is nice”

Durability3%

“Lasts forever”

Warmth2%

“This ski hat is warm and comfortable, and it works well for cold weather”

What buyers complain about

Size-Overall48%

“this particular one didn't fit properly over my head area”

Shape/Style17%

“Ill shaped”

Color11%

“Ugly color”

Weight Light6%

“Poor shape and too light weight”

Breathability6%

“Not super breathable”

Top return reasons

Size-Overall64%
Color8%
Shape/Style7%
Material Quality4%
Advertised Vs Actual Product4%
Stitch/Finish/Polish2%
Length2%
Neck Fit2%
Quality-Overall1%
Thin1%

Common liverpool hat questions

Is liverpool hat profitable to sell on Amazon United States?
The niche generates $24K/yr across 24 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Skip it (46/100).
How competitive is the liverpool hat niche?
11 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in liverpool hat?
Top complaints mined from reviews: Size-Overall, Shape/Style, Color. The return rate is 3.2%.
When does demand for liverpool hat peak?
Demand peaks in Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the liverpool hat niche?
Listings span $17.78–$37.58; the average listing price is $27.08 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.