Little Sister

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

429K

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

1.0%

Market size, estimated

$65Ka year

Peak month

February1.3× the quietest month

Top search term

little sister85K searches a year

Listings sell for $15.87 on average, from $8.05 to $25.74. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $15.87 that is $2K to $4K a year per listing.

Average price

$15.87inside the $15 to $100 sweet spot

Price range

$8.05–$25.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.6%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #495 within Baby Girls. It carries 1,619 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

0.2%

Average rank

#495in Baby Girls

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

1,619per listing

Listings tracked

46

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

2Amazon's first-year sales bar

Average brand age

30 months