Little Mermaid Bathing Suit
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but a small market ($24K/yr) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$19.31avg listing price — sweet spot $15–$100
Growth
Great+83.4%90-day search growth — must beat 0% to launch
Price range
Great$9.58–$33.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good645.1avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 141K searches
Is little mermaid bathing suit profitable on Amazon?
According to Flapen's Amazon United States niche tracking, little mermaid bathing suit is a $24K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
little mermaid bathing suit market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$29K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #799
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 2.5%
- Avg brand age
- 32 months
- Avg seller age
- 169 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
44
Top-5 brand share
62%
Top 20: 91%
Top-5 click share
17%
Top 20: 42%
Open market
35%
- Disney43%
- swimsobo6%
- Aukidwld5%
- HONISEN4%
- Wfundeals3%
- GALLDEALS3%
little mermaid bathing suit demand & seasonality
Weekly Amazon search volume, last 104 weeks — +83.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.8×
Top little mermaid bathing suit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- toddler mermaid swimsuit21K/yr
- little mermaid swimsuit16K/yr
- ariel swimsuit for girls19K/yr
- little mermaid bathing suit14K/yr
- ariel swimsuit10K/yr
- mermaid swimsuit 4t7K/yr
- mermaid bathing suit 5t8K/yr
- mermaid bathing suit 4t7K/yr
- mermaid swim6K/yr
- mermaid bathing suit 3t5K/yr
Top little mermaid bathing suit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
swimsobo Toddler Girls Swimsuits 3-4T 1 Piece Mermaid Bathing Suit Blue Cute Swimwear
swimsobo$16.784.5★442 rev
Disney Princess Girls One Piece Swimsuits Ruffle Toddler Girl Swimsuit Cute Little Girls Bathing Suit Girls Swimwear Green 4t-5t
Disney$20.834.8★627 rev
Aukidwld Girls 4pcs Swimsuit Bathing Suit Princess Bikini Set for Toddler Little Kids Beach Swimwear Green
Aukidwld$23.174.7★124 rev
Disney Princess Ariel Girls Swimsuit Ruffle Summer Pool Beach Sport Bathing Suits Blue 5-6 Years
Disney$19.024.7★453 rev
Disney Princess Ariel Girls Swimsuit Ruffle Summer Pool Beach Sport Bathing Suits Blue 4-5 Years
Disney$18.674.7★453 rev
Newest
by launch date
Disney Princess Ariel Girl Cover Up for Swimwear Pull On Swimsuit Coverup Elastic Bathing Suit Wrap Turquoise 4-7 Years
Disney$13.5636 rev
Disney Princess Ariel Toddler Girls 2PCS UPF 50+ Sleeveless Tankini Hawaii Rash Guard Set Bathing Suit Holiday Swimsuit Green 4-5T
Disney$18.74161 rev
Disney Princess Ariel Girls Hooded Cover Up for Swimwear Terry Cloth Swimsuit Cover Up Pullover Bathing Suit Wrap with Pocket Light Pink 4-7 Years
Disney$20.0360 rev
Wfundeals Little Girls Swimsuits 3Pcs Bathing Suits Princess Bikini Set with Cover Up Skirt for 5-6 Years Toddler Purple
Wfundeals$24.5380 rev
Disney The Little Mermaid Toddler Girls One Piece Swimsuit Light Blue 4T
Disney$19.2119 rev
Trending
90-day click momentum
Mermaid Swimsuit for Girls Bathing Suit Size 5-6 Years Old One Piece Sleeveless Swimwear for Birthday
Nokecina$11.764.6★
Disney Princess Ariel Two Piece Tankini Swimsuit Toddler Girl Summer Long Sleeve UPF 50+Rashguard Bathing Suit Holiday Pool Swimwear Little Mermaid Swimming Suit Ruffle Cute Kid Pink Size 3-4 Years
Disney$25.274.7★
Disney The Little Mermaid Toddler Girls One Piece Swimsuit Light Blue 4T
Disney$19.214.5★
Disney Princess Ariel Two Piece Tankini Swimsuit Girl Summer Long Sleeve UPF 50+Rashguard Bathing Suit Holiday Pool Swimwear Little Mermaid Swimming Suit Ruffle Cute Children Pink Size 5-6 Years
Disney$24.464.7★
Girls Bikin Swimsuit Mermaid Bathing Suits Adjustable Ruffle Summer Beach Two Piece Swimwear Size 6
LIFAky$15.494.6★
What reviews say buyers love and hate about little mermaid bathing suit
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Good Quality”
“the colors are exact”
“Feels like a comfortable material”
“This was even better than expected”
“It's a really comfortable”
“silky feeling”
“Decent value for the cost”
“it looks really cute on her”
“the design is so cute”
What buyers complain about
“Too large”
“the gauzy net material stuck to her immediately”
“I will say it's much more sheer than I expected”
“Poor Quality /Falls apart immediately”
“The side of one of the sandals broke apart too so Ive already replaced them with a plain $10 pair from target”
“hot pink fabric underneath the metallic instead of light pink which I did not like”
“I feel the product image was misleading”
“then a shoulder strap broke”
“That the lining inside the shoes came up”
“Not very stretchy- not like usual swim material”
Top return reasons
Common little mermaid bathing suit questions
- Is little mermaid bathing suit profitable to sell on Amazon United States?
- The niche generates $24K/yr across 116 tracked products. 3 of 40 products launched in the last 360 days are still selling. 90-day search growth is +83.4%. Flapen's verdict: Worth a look (54/100).
- How competitive is the little mermaid bathing suit niche?
- 36 brands and 44 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in little mermaid bathing suit?
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 3.9%.
- When does demand for little mermaid bathing suit peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.8× the quietest.
- What does it cost to enter the little mermaid bathing suit niche?
- Listings span $9.58–$33.87; the average listing price is $19.31 (sweet spot $15–$100). The average incumbent carries 645 reviews — the moat a new listing must climb.