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Little Mermaid Bag

Fail

The top 5 brands take 100% of clicks, so Little Mermaid Bag is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$44K/yr141K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
55%top-5 click share · 5 brands · 50 sellers

Flapen Score

Little Mermaid Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Little Mermaid Bag is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Little Mermaid Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Little Mermaid Bag 141K times last year and spent an estimated $44K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
0.6%
Market size, estimated
$44Ka year
Peak month
December2.0× the quietest month
Top search term
little mermaid loungefly36K searches a year

02 · Price

A sale here is worth $54.16.

Listings sell for $54.16 on average, from $9.95 to $86.97. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $54.16 that is $0 to $5K a year per listing.

Average price
$54.16inside the $15 to $100 sweet spot
Price range
$9.95–$86.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #16,032 within Backpacks. It carries 756 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
78%
Out of stock, average day
20.1%
Average rank
#16,032in Backpacks
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
756per listing
Listings tracked
27

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
32 months

Products

Top Little Mermaid Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 89%

Open market

0%

  • Brand 187%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Brand 52%

Demand

Little Mermaid Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Little Mermaid Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • little mermaid loungefly36K/yr
  • loungefly little mermaid23K/yr
  • ariel loungefly19K/yr
  • little mermaid loungefly backpack12K/yr
  • loungefly ariel10K/yr
  • ariel loungefly backpack10K/yr
  • the little mermaid loungefly8K/yr
  • little mermaid wallet10K/yr
  • mermaid wallet7K/yr
  • ariel wallet5K/yr

Reviews and returns

What reviews say buyers love and hate about Little Mermaid Bag

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
3.5%of orders come back
“Dollar bills do not fit”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Little Mermaid Bag questions

Answered from the same tracked data.