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Liquiproof

Fail

The top 5 brands take 100% of clicks, so Liquiproof is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$305K/yr239K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
79%top-5 click share · 3 brands · 11 sellers

Flapen Score

Liquiproof against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Liquiproof is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquiproof market on Amazon at a glance

Shoppers on Amazon United States searched for Liquiproof 239K times last year and spent an estimated $305K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $305K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
4.7%
Market size, estimated
$305Ka year
Peak month
April1.7× the quietest month
Top search term
reshoev8r126K searches a year

02 · Price

A sale here is worth $27.18.

Listings sell for $27.18 on average, from $17.78 to $53.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $27.18 that is $20K to $27K a year per listing.

Average price
$27.18inside the $15 to $100 sweet spot
Price range
$17.78–$53.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$27K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #20 within Shoe, Jewelry & Watch Accessories. It carries 10,343 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#20in Shoe, Jewelry & Watch Accessories
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
10,343per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Liquiproof products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 247%
  • Brand 34%

Demand

Liquiproof search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Liquiproof search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reshoev8r126K/yr
  • reshoevn8r shoe cleaner kit42K/yr
  • reshoevn8r34K/yr
  • re shoe vn8r9K/yr
  • reshoevn8r shoe cleaner9K/yr
  • reahoeven8r3K/yr
  • reshoevenator2K/yr
  • reshoev8r suede3K/yr
  • reshoe3K/yr
  • reshoevn8r kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Liquiproof

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Cleaning”
21%of negative reviews mention “Ease Of Cleaning”
1.3%of orders come back
“This is the worst cleaner”
A buyer, on “Ease Of Cleaning”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liquiproof questions

Answered from the same tracked data.