Liquid Shoe Polish

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

-22.0%

Conversion, latest week

16.8%

Market size, estimated

$95Ka year

Peak month

March20.6× the quietest month

Top search term

liquid shoe polish15K searches a year

Listings sell for $8.98 on average, from $5.68 to $12.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $8.98 that is $4K to $7K a year per listing.

Average price

$8.98under the $15 to $100 sweet spot

Price range

$5.68–$12.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$4K–$7K

Returns

0.7%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #65 within Shoe, Jewelry & Watch Accessories. It carries 3,156 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

95%

Out of stock, average day

0.5%

Average rank

#65in Shoe, Jewelry & Watch Accessories

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

3,156per listing

Listings tracked

19

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

76 months