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Lip Rings

Maybe

The top 5 brands take only 51% of clicks. But prices span $6.83–$15.30, mostly outside the sweet spot, so Lip Rings is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$614K/yr2.1M searches / yr
90-day growth
-11.3%search demand this quarter
Competition
44%top-5 click share · 26 brands · 28 sellers

Flapen Score

Lip Rings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lip Rings is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lip Rings market on Amazon at a glance

Shoppers on Amazon United States searched for Lip Rings 2.1M times last year and spent an estimated $614K. The top 5 brands take 51% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $614K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
2.6%
Market size, estimated
$614Ka year
Peak month
March1.2× the quietest month
Top search term
medusa piercing jewelry275K searches a year

02 · Price

A sale here is worth $11.12.

Listings sell for $11.12 on average, from $6.83 to $15.30. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $11.12 that is $8K to $11K a year per listing.

Average price
$11.12under the $15 to $100 sweet spot
Price range
$6.83–$15.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$8K–$11K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,117 within Body Jewelry. It carries 1,676 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3,117in Body Jewelry
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,676per listing
Listings tracked
40

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Lip Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$31K$61K$92K$123K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

28

Top-5 brand share

51%

Top 20: 94%

Top-5 click share

44%

Top 20: 79%

Open market

42%

  • Ftovosyo17%
  • WildVibe10%
  • LOLIAS10%
  • Xnsjeyy8%
  • Kridzisw7%
  • jagosen6%

Demand

Lip Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Lip Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medusa piercing jewelry275K/yr
  • lip rings277K/yr
  • lip piercing jewelry258K/yr
  • labret piercing jewelry218K/yr
  • snake bite jewelry159K/yr
  • lip ring136K/yr
  • monroe piercing jewelry117K/yr
  • lip rings for women116K/yr
  • lip piercing84K/yr
  • labret jewelry91K/yr

Reviews and returns

What reviews say buyers love and hate about Lip Rings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall37%−0.21

Too long

Not a good fit

too big

Ease Of Use13%

difficult to handle

Difficult to use

hard to hold

Durability9%−0.14

Breaks

doesnt seem durable

kept coming apart

Quality-Overall5%+0.92

Not Well Made

Poor quality

Cheaply made

Thickness2%−0.03

Some of the bars are not the same thickness

the gauge was too thick

Too thick

Love

Quality-Overall19%+0.92

Great quality and exactly as pictured

Excellent product

Good variety

Advertised Vs Actual Product16%+2.13

As described

As advertised

look like the pictures

Size-Overall15%−0.21

Fit great

Amazing fit and completely seamless

Fit so easily

Ease Of Use10%

Ease of use

Easy to put in

Easy to insert

Comfort-Overall8%+0.72

Comfortable fit

comfortable to wear

Very comfortable in my ears

Return

2.2% Return rate 76% Fixable by listing

Size-Overall63%██████

Too long

Not a good fit

too big

Advertised Vs Actual Product7%█▇▇█▇▆

Not as advertised

Description is not accurate

False advertising

Defective Material/Parts5%▇▅██▇▆
Wrong Dimensions4%██▇▆▇█
Thickness3%▆█▅▆▆▆

Some of the bars are not the same thickness

the gauge was too thick

Too thick

FAQ

Common Lip Rings questions

Answered from the same tracked data.