Is lip rings profitable to sell on Amazon United States?

The niche generates $614K/yr across 40 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the lip rings niche?

26 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in lip rings?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 2.2%.

When does demand for lip rings peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the lip rings niche?

Listings span $6.83–$15.30; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 1,676 reviews — the moat a new listing must climb.

Lip Rings

Worth a look

Shows no brand lock-in (top 5 brands take 51% of clicks), but prices mostly outside the sweet spot ($6.83–$15.30) keeps it on the watch list.

Brand share

Great51%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Market size

Good$614K

$614K/yr · 2.1M searches

Review moat

Okay1,676.28

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.12

avg listing price — sweet spot $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-11.3%

90-day search growth — must beat 0% to launch

Price range

Bad$6.83–$15.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

Is lip rings profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lip rings is a $614K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

lip rings market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 40K–50K; avg 750–1,000/product
Revenue / yr: $445K–$556K; units × avg price
Conversion rate: 2.6%
Avg BSR: #3,117
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 41 months
Avg seller age: 192 days

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

51%

Top 20: 94%

Top-5 click share

44%

Top 20: 79%

Open market

42%

Ftovosyo17%
WildVibe10%
LOLIAS10%
Xnsjeyy8%
Kridzisw7%
jagosen6%

lip rings demand & seasonality

Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top lip rings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

medusa piercing jewelry275K/yr -15.2%1.0% conv.
lip rings277K/yr -15.9%1.1% conv.
lip piercing jewelry258K/yr -10.8%1.4% conv.
labret piercing jewelry218K/yr -7.6%0.8% conv.
snake bite jewelry159K/yr -12.4%1.3% conv.
lip ring136K/yr -11.5%1.1% conv.
monroe piercing jewelry117K/yr -7.6%1.3% conv.
lip rings for women116K/yr -9.4%1.0% conv.
lip piercing84K/yr -2.4%1.2% conv.
labret jewelry91K/yr -29.1%0.6% conv.

All search terms

Top lip rings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ftovosyo Lip Rings 32PCS Labret Jewelry Monroe Lip Barbell Ring Snake Bite Piercing Jewelry 16G Helix Earring Daith Tragus Cartilage Studs Surgical Steel Piercing Jewelry for Women Men

Ftovosyo$9.944.4★652 rev

WildVibe 16g Clear Earrings for Sports Work Surgery - Bioflex Plastic Earrings Tragus Piercing Jewelry Clear Labret Retainer Piercings 10pc Set - Plastic Stud Earrings for Cartilage Helix Tragus Lip Medusa Monroe - 8mm (5/16)

WildVibe$9.224.4★3,283 rev

Kridzisw 16G Lip Labret Medusa Monroe Ring Stud Piercing Jewelry 16 Gauge Stainless Surgical Steel Snake Bite Ashley Lip Ring Flat Back Tragus Helix Cartilage Earring Stud Piercing Jewelry Women Men

Kridzisw$10.204.4★378 rev

jagosen Flat Back Stud Earrings Cartilage Earrings for Women Men Hypoallergenic Threadless Flat Back Earring Surgical Steel Earring Tragus Helix Labret Lip Medusa Conch Body Piercing Jewelry

jagosen$10.034.4★869 rev

Xnsjeyy 16G Horseshoe Septum Nose Lip Rings Surgical Steel Tragus Forward Helix Conch Rook Daith Snug Cartilage Earring Medusa Vertical Labret Snake Bite Monroe Lip Ring Piercing Jewelry for Women Men

Xnsjeyy$10.474.3★144 rev

Newest

by launch date

LORACOXS 16G/18G Flat Back Earrings for Women Men - Tragus Helix Conch Rook Ear Cartilage Piercing Jewelry Hypoallergenic Internal Thread Studs Ideal for Medusa Monroe Ashley Labret Snake Bite Lip Piercing

LORACOXS$10.0963 rev

7mo ago

Msndnkwo Medusa Piercing Jewelry Surgical Steel Labret Jewelry Monroe Lip Rings Different Size Tragus Nail Conch Cartilage Helix Earring Stud Bar Length 6mm 8mm 10mm 12mm silver

Msndnkwo$10.4924 rev

8mo ago

Dyknasz 16G Septum Rings Surgical Steel Lip Rings Horseshoe Nose Ring Snake Bite Jewelry Smiley Piercing Jewelry for Women Men Diameter 6mm 8mm 10mm 12mm Silver-tone

Dyknasz$10.231,696 rev

8mo ago

Heclia 32Pcs Lip Rings for Women 16G Stainless Steel Horseshoe Labret Studs Monroe Lip Barbell Ring Snake Bite Piercing Jewelry Helix Earring Daith Tragus Cartilage Surgical Steel Medusa Jewelry C

Heclia$8.3360 rev

10mo ago

LOLIAS 18G Flat Back Stud Earrings for Women - Hypoallergenic Surgical Steel Nose Studs Internal Thread Piercing Jewelry for Tragus Helix Cartilage Conch 14K Gold Plated Lip Labret Medusa Piercing

LOLIAS$14.46352 rev

11mo ago

What reviews say buyers love and hate about lip rings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality and exactly as pictured”

Advertised Vs Actual Product16%

“As described”

Size-Overall15%

“Fit great”

Ease Of Use10%

“Ease of use”

Comfort-Overall8%

“Comfortable fit”

Value For Money7%

“Good value for price”

Exercise/Sports Suitability3%

“Good for Sports”

Durability3%

“seems to be durable”

Weight Light1%

“These plastic earrings are lightweight”

Allergies1%

“no irritation so far”

What buyers complain about

Size-Overall37%

“Too long”

Ease Of Use13%

“difficult to handle”

Durability9%

“Breaks”

Quality-Overall5%

“Not Well Made”

Thickness2%

“Some of the bars are not the same thickness”

Value For Money2%

“were more expensive”

Strength2%

“are very flimsy”

Allergies2%

“Allergens”

Advertised Vs Actual Product1%

“Not as advertised”

Sharpness1%

“Was not smooth had sharp edges and barbs”

Top return reasons

Size-Overall63%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Wrong Dimensions4%

Thickness3%

Width3%

Functionality-Overall2%

Quality-Overall2%

Ease Of Use1%

Gap/Hole1%

Common lip rings questions

Is lip rings profitable to sell on Amazon United States?: The niche generates $614K/yr across 40 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the lip rings niche?: 26 brands and 28 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in lip rings?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Durability. The return rate is 2.2%.
When does demand for lip rings peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the lip rings niche?: Listings span $6.83–$15.30; the average listing price is $11.12 (sweet spot $15–$100). The average incumbent carries 1,676 reviews — the moat a new listing must climb.