Lip Gloss Keychain
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-21.7% this quarter) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Good$4.38–$34.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,327.48avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.83avg listing price — sweet spot $15–$100
Market size
Okay$122K$122K/yr · 1.1M searches
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Is lip gloss keychain profitable on Amazon?
According to Flapen's Amazon United States niche tracking, lip gloss keychain is a $122K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
lip gloss keychain market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $147K–$197K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #4,720
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 6.2%
- Avg brand age
- 24 months
- Avg seller age
- 137 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
52
Top-5 brand share
43%
Top 20: 82%
Top-5 click share
29%
Top 20: 68%
Open market
52%
- COOKOOKY11%
- Thread Wallets11%
- Haevola9%
- Nevfal6%
- HEYSKAY6%
- WK IEASON5%
lip gloss keychain demand & seasonality
Weekly Amazon search volume, last 30 weeks — -21.7% search growth over the last 90 days.Top lip gloss keychain search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- lip gloss keychain212K/yr
- lipgloss holder keychain103K/yr
- lip gloss holder89K/yr
- lip balm keychain97K/yr
- lip gloss charms95K/yr
- lip gloss holder keychain73K/yr
- lipgloss keychain61K/yr
- keychain lipgloss45K/yr
- lip gloss keychain holder36K/yr
- lipgloss holder28K/yr
Top lip gloss keychain products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COOKOOKY Chapstick Holder Keychain Cute Lip Balm Keychain Holder (Small daisy)
COOKOOKY$6.074.8★1,119 rev
HEYSKAY 3PCS Lipstick Holder Key Chain PU Leather Lip Balm Holder Keychain Lipstick Holder Lip Gloss Sleeves Keychain with Metal Clip
HEYSKAY$7.174.5★109 rev
Nevfal Keychain Holder for Lip Gloss Summer Fridays Lip Balm Holder Portable Holder Lipgloss Case with Keyring for lip Keychain Cap Pink & White 2PCS
Nevfal$6.024.8★31 rev
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)
Haevola$7.974.8★78 rev
Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Black)
Thread Wallets$9.064.6★5,597 rev
Newest
by launch dateHaevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)
Haevola$7.9778 rev
Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)
LUVCOSY$8.5036 rev
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)
Haevola$8.1578 rev
Nevfal Keychain Holder for Lip Gloss Summer Fridays Lip Balm Holder Portable Holder Lipgloss Case with Keyring for lip Keychain Cap Pink & White 2PCS
Nevfal$6.0231 rev
Sinbana Lip Gloss Charms Keychain Making Kit Diy Cute Lip Balm Keychain Charms with Pliers Thread Pick Ring Cute Purse Bag Charm Jewelry for Women
Sinbana$14.4914 rev
Trending
90-day click momentum
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.764.6★
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)
Haevola$7.974.8★
Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)
LUVCOSY$8.504.5★
Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)
Haevola$8.154.8★
iscream Sprinkle Donut Keychain Strawberry Scented Lip Gloss & Vanilla Scented Lip Oil Set
iscream$9.274.5★
What reviews say buyers love and hate about lip gloss keychain
What buyers praise and complain about, mined from review topics.What buyers love
“Fit perfect”
“Excellent product”
“Its easy to hold”
“Cute gift”
“Good price”
“it does have a nice, subtle fragrance”
“Good and colorful”
“will be a durable item”
“Excellent keychain”
“As advertised”
What buyers complain about
“They are so tight”
“didnt hold up”
“Weird smell”
“Pricey”
“Cheap”
“They wont go much bigger than a thick tube of lipgloss though”
“when I did it didn't seem to do much moisturizing”
“Doesnt Work”
“Very flimsy, bottom opens up, wayyy bigger than 1 chapstick”
“One came broken the other Broke right after i put it in my key chain so i don't think this is a good quality item to waste money on”
Top return reasons
Common lip gloss keychain questions
- Is lip gloss keychain profitable to sell on Amazon United States?
- The niche generates $122K/yr across 62 tracked products. 4 of 29 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the lip gloss keychain niche?
- 44 brands and 52 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 43% of demand.
- What do buyers complain about in lip gloss keychain?
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 1.2%.
- What does it cost to enter the lip gloss keychain niche?
- Listings span $4.38–$34.85; the average listing price is $9.83 (sweet spot $15–$100). The average incumbent carries 1,327 reviews — the moat a new listing must climb.