Lion Ears
FailAn estimated 11.6% of orders come back, so Lion Ears is a Fail.
- Flapen Score
- 28 / 100Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 4528
- Market size
- $45K/yr105K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 8 sellers
Flapen Score
Lion Ears against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lion Ears is stronger. Inside it, weaker.
Market
The Lion Ears market on Amazon at a glance
Shoppers on Amazon United States searched for Lion Ears 105K times last year and spent an estimated $45K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $45Ka year
- Peak month
- October29.5× the quietest month
- Top search term
- lion ears64K searches a year
02 · Price
A sale here is worth $9.78.
Listings sell for $9.78 on average, from $5.95 to $16.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.78 that is $978 to $2K a year per listing.
- Average price
- $9.78under the $15 to $100 sweet spot
- Price range
- $5.95–$16.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $978–$2K
- Returns
- 11.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #907 within Headwear. It carries 491 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #907in Headwear
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 491per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Lion Ears products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
8
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
4%
- Brand 156%
- Brand 213%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 65%
- Open — no brand owns it (1 brand, 4%)
Demand
Lion Ears search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 29.5×
Search terms
Top Lion Ears search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lion ears64K/yr
- lion headband21K/yr
- lion ears headband16K/yr
- lion ears adult3K/yr
Reviews and returns
What reviews say buyers love and hate about Lion Ears
We read the reviews and the return reasons for every product selling here.
“Not as pictured”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lion Ears questions
Answered from the same tracked data.