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Lion Costume for Kids

Fail

The top 5 products take 90% of clicks, so Lion Costume for Kids is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$61K/yr171K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
90%top-5 click share · 8 brands · 9 sellers

Flapen Score

Lion Costume for Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lion Costume for Kids is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lion Costume for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Lion Costume for Kids 171K times last year and spent an estimated $61K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.4%
Market size, estimated
$61Ka year
Peak month
October13.3× the quietest month
Top search term
lion costume kids96K searches a year

02 · Price

A sale here is worth $25.92.

Listings sell for $25.92 on average, from $13.05 to $46.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.92 that is $0 to $3K a year per listing.

Average price
$25.92inside the $15 to $100 sweet spot
Price range
$13.05–$46.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #10,698 within Accessory Sets. It carries 1,325 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
16.1%
Average rank
#10,698in Accessory Sets
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,325per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Lion Costume for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

7%

  • Brand 166%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 7%)

Demand

Lion Costume for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 13.3×

Search terms

Top Lion Costume for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lion costume kids96K/yr
  • lion king costume32K/yr
  • kids lion costume22K/yr
  • lion costume for kids8K/yr
  • lion outfit5K/yr
  • lion king costume for kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Lion Costume for Kids

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Thickness”
9.4%of orders come back
“really thin ones”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Lion Costume for Kids questions

Answered from the same tracked data.