Is lion profitable to sell on Amazon United States?

The niche generates $44K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (27/100).

How competitive is the lion niche?

8 brands and 20 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in lion?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.7%.

When does demand for lion peak?

Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the lion niche?

Listings span $8.70–$29.28; the average listing price is $14.00 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.

Lion

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Price range

Good$8.70–$29.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.00

avg listing price — sweet spot $15–$100

Review moat

Good1,117.58

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 1.6M searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

Is lion profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lion is a $44K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 27/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

lion market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $70K–$84K; units × avg price
Conversion rate: 0.2%
Avg BSR: #623
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 1.1%
Avg brand age: 36 months
Avg seller age: 157 days

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Eybila47%
THINKBAY16%
Toymany11%
Schleich7%
Safari Ltd.7%
Papo6%
Open — no brand owns it (2 brands, 5%)

lion demand & seasonality

Weekly Amazon search volume, last 75 weeks — -3.3% search growth over the last 90 days.

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top lion search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lion1.4M/yr -4.3%0.0% conv.
lion toys71K/yr +9.7%0.8% conv.
lion figurine34K/yr +7.4%1.8% conv.
lion toy38K/yr -1.1%0.9% conv.
lion gifts14K/yr +15.7%0.1% conv.
toy lion9K/yr -29.5%2.0% conv.
lion toys for kids6K/yr +46.4%1.3% conv.
leones4K/yr -3.2%0.0% conv.
lion stuff5K/yr +1.9%0.0% conv.

All search terms

Top lion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories

Eybila$13.524.4★104 rev

THINKBAY 15PCS Lion Toys Figurines Pride African Jungle Animals Lion Family Realistic Zoo Animal Toys Preschool Toy Birthday Gift Cake Toppers for Kids Boys Girls

THINKBAY$29.284.7★167 rev

Toymany 6PCS Realistic Lion Figurines with Lion Cubs 2-5 Wild Life Jungle Animals Figures Family Set Includes Baby Lions Educational Toy Cake Toppers Easter Birthday Gift for Kids Toddlers

Toymany$14.804.8★1,373 rev

Safari Ltd. Lion Figurine - Realistic 5.5 Wildlife Figure - Educational Toy for Boys Girls and Kids Ages 3+

Safari Ltd.$8.864.8★148 rev

THINKBAY 6PCS Lion Toys Figurines Pride African Jungle Animals Lion Family Realistic Zoo Animal Toys Preschool Toy Birthday Gift Cake Toppers for Kids Boys Girls

THINKBAY$15.484.7★167 rev

Newest

by launch date

Schleich Wild Life African Lion 14974

Schleich$9.1418 rev

6mo ago

Keena 8PCS Realistic Lion Figurines with Lion Cubs 2-8 Jungle Animals Figures Family Set Includes Baby Lions Educational Toy Cake Toppers Christmas Birthday Gift for Kids Toddlers

Keena$19.1411 rev

10mo ago

THINKBAY 15PCS Lion Toys Figurines Pride African Jungle Animals Lion Family Realistic Zoo Animal Toys Preschool Toy Birthday Gift Cake Toppers for Kids Boys Girls

THINKBAY$29.28167 rev

10mo ago

THINKBAY 6PCS Lion Toys Figurines Pride African Jungle Animals Lion Family Realistic Zoo Animal Toys Preschool Toy Birthday Gift Cake Toppers for Kids Boys Girls

THINKBAY$15.48167 rev

10mo ago

Papo - African Lion Figure - 3 Years +

Papo$11.2667 rev

1y ago

What reviews say buyers love and hate about lion

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Good detail work”

Gifting Purpose14%

“Great for Gift”

Advertised Vs Actual Product10%

“As pictured/ advertised”

Collectibles9%

“Beautiful Figurines”

Size-Overall9%

“Fit comfortably”

Color8%

“Color matches picture”

Fun/Entertainment Experience8%

“plays with them daily”

Soft Feel6%

“Very soft”

Value For Money4%

“has a decent value”

Durability4%

“It feels durable”

What buyers complain about

Size-Overall60%

“It just a little big”

Quality-Overall8%

“Quality seems to have slowly dwindled in schleich toys”

Material Quality4%

“the material was more rigid than I expected”

Top return reasons

Size-Overall78%

Advertised Vs Actual Product5%

Value For Money4%

Quality-Overall4%

Material Quality2%

Defective Material/Parts1%

Color1%

Gap/Hole1%

Shape/Style1%

Functionality-Overall1%

Common lion questions

Is lion profitable to sell on Amazon United States?: The niche generates $44K/yr across 12 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (27/100).
How competitive is the lion niche?: 8 brands and 20 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in lion?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.7%.
When does demand for lion peak?: Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the lion niche?: Listings span $8.70–$29.28; the average listing price is $14.00 (sweet spot $15–$100). The average incumbent carries 1,118 reviews — the moat a new listing must climb.

Lion

Is lion profitable on Amazon?

lion market size & sales

Competition: brands, sellers & click share

lion demand & seasonality

Top lion search terms shoppers use

Top lion products & what they sell for

Top sellers

Newest

Trending

What reviews say buyers love and hate about lion

What buyers love

What buyers complain about

Top return reasons

Common lion questions

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