Lingerie for Women

Shoppers searched for this 61.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

61.2M

Growth, 90 days vs prior 90

-22.8%

Conversion, latest week

0.4%

Market size, estimated

$3.4Ma year

Peak month

February1.8× the quietest month

Top search term

lingerie for women15.7M searches a year

Listings sell for $15.75 on average, from $4.99 to $25.16. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At $15.75 that is $63K to $79K a year per listing.

Average price

$15.75inside the $15 to $100 sweet spot

Price range

$4.99–$25.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

4,000–5,000

Revenue per listing a year

$63K–$79K

Returns

3.7%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,426 within Lingerie. It carries 2,338 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#2,426in Lingerie

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,338per listing

Listings tracked

51

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months