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Linen Dress

Maybe

The top 5 products take only 15% of clicks. But an estimated 15.3% of orders come back, so Linen Dress is a Maybe.

Flapen Score
61
61 / 100
Top 4% of 16,930 Clothing, Shoes & Jewelry niches · +16 vs the category median of 45
Market size
$150K/yr3.9M searches / yr
90-day growth
+110.3%search demand this quarter
Competition
15%top-5 click share · 93 brands · 109 sellers

Flapen Score

Linen Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Linen Dress is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Linen Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Linen Dress 3.9M times last year and spent an estimated $150K. The top 5 brands take 29% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +110.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
+110.3%
Conversion, latest week
0.1%
Market size, estimated
$150Ka year
Peak month
July4.9× the quietest month
Top search term
linen dress1.9M searches a year

02 · Price

A sale here is worth $34.73.

Listings sell for $34.73 on average, from $7.77 to $338.86. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $34.73 that is $0 to $3K a year per listing.

Average price
$34.73inside the $15 to $100 sweet spot
Price range
$7.77–$338.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
15.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #3,744 within Dresses. It carries 1,247 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
90%
Out of stock, average day
5.2%
Average rank
#3,744in Dresses
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
1,247per listing
Listings tracked
199

04 · Newcomers

23 of last year's 75 launches cleared the first-year sales bar.

75 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
75
Successful launches
23Amazon's first-year sales bar
Average brand age
34 months

Products

Top Linen Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

93 falling

Sellers

109

Top-5 brand share

29%

Top 20: 65%

Top-5 click share

15%

Top 20: 34%

Open market

67%

  • Brand 18%
  • Brand 26%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Linen Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.9×

Search terms

Top Linen Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • linen dress1.9M/yr
  • linen dresses294K/yr
  • button down dress356K/yr
  • plus size maxi dresses for curvy women262K/yr
  • button down dress for women368K/yr
  • plus size maxi dresses176K/yr
  • tee shirt dresses for women136K/yr
  • retro dresses for women196K/yr
  • button up dress for women144K/yr
  • womens t shirt dress95K/yr

Reviews and returns

What reviews say buyers love and hate about Linen Dress

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
15.3%of orders come back
“Does not fit well”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Linen Dress questions

Answered from the same tracked data.