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Linen Clothes

Pass

Linen Clothes scores 68 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +112.2% this quarter, and an estimated 13.0% of orders come back.

Flapen Score
68
68 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +23 vs the category median of 45
Market size
$1.4M/yr12.3M searches / yr
90-day growth
+112.2%search demand this quarter
Competition
25%top-5 click share · 30 brands · 34 sellers

Flapen Score

Linen Clothes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Linen Clothes is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Linen Clothes market on Amazon at a glance

Shoppers on Amazon United States searched for Linen Clothes 12.3M times last year and spent an estimated $1.4M. The top 5 brands take 62% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 12.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +112.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
12.3M
Growth, 90 days vs prior 90
+112.2%
Conversion, latest week
0.5%
Market size, estimated
$1.4Ma year
Peak month
May16.8× the quietest month
Top search term
linen pants women6.2M searches a year

02 · Price

A sale here is worth $23.16.

Listings sell for $23.16 on average, from $12.88 to $49.66. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $23.16 that is $12K to $17K a year per listing.

Average price
$23.16inside the $15 to $100 sweet spot
Price range
$12.88–$49.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
$12K–$17K
Returns
13.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,320 within Pants. It carries 2,660 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
99%
Out of stock, average day
0.5%
Average rank
#1,320in Pants
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
2,660per listing
Listings tracked
98

04 · Newcomers

25 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 25 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
25Amazon's first-year sales bar
Average brand age
33 months

Products

Top Linen Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

34

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

25%

Top 20: 51%

Open market

33%

  • Brand 116%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 65%

Demand

Linen Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KPrime Day '25Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 16.8×

Search terms

Top Linen Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • linen pants women6.2M/yr
  • linen pants1.5M/yr
  • womens linen pants915K/yr
  • white linen pants women724K/yr
  • petite linen pants for women249K/yr
  • linen pants for women292K/yr
  • linen379K/yr
  • linen pants women petite262K/yr
  • wide leg linen pants for women237K/yr
  • white linen pants259K/yr

Reviews and returns

What reviews say buyers love and hate about Linen Clothes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Comfort-Overall”
23%of negative reviews mention “Size-Overall”
13.0%of orders come back
“So SHORT”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Linen Clothes questions

Answered from the same tracked data.