Linen Cardigan
Worth a lookShows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Growth
Incredible+113.8%90-day search growth — must beat 0% to launch
Avg price
Great$19.30avg listing price — sweet spot $15–$100
Price range
Great$8.60–$35.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,948.03avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad9.3%return rate — above 5% kills the launch gate
Market size
Bad$34K$34K/yr · 228K searches
Is linen cardigan profitable on Amazon?
According to Flapen's Amazon United States niche tracking, linen cardigan is a $34K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
linen cardigan market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$29K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.4%
- Avg brand age
- 31 months
- Avg seller age
- 195 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.Brands
76 falling
Sellers
92
Top-5 brand share
30%
Top 20: 69%
Top-5 click share
10%
Top 20: 26%
Open market
69%
- GRACE KARIN8%
- Amazon Essentials8%
- Dokotoo4%
- MEROKEETY4%
- WIHOLL4%
- Arach&Cloz3%
linen cardigan demand & seasonality
Weekly Amazon search volume, last 101 weeks — +113.8% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 15.7×
Top linen cardigan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- white summer sweater41K/yr
- lightweight summer sweater18K/yr
- beach cardigan31K/yr
- white summer sweater for women18K/yr
- ladies summer sweaters10K/yr
- women summer sweater11K/yr
- summer sweater for women12K/yr
- light weight summer sweater9K/yr
- beach cardigans for women14K/yr
- lightweight summer sweaters9K/yr
Top linen cardigan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEROKEETY Womens Summer Lightweight Cardigan 2026 Open Front Trendy Casual Shrugs Long Sleeve Button Beach Cover Up Tops White Medium
MEROKEETY$18.104.5★259 rev
Mafulus Womens Crochet Cardigan Kimono Boho Long Sleeve Lightweight Soft Oversized Open Front Knitted Sweater
Mafulus$21.664.2★4,037 rev
Ermonn Womens Crochet Cardigan Sweater Kimonos Boho Solid Color Oversized Spring Open Front Outwear
Ermonn$21.854.2★5,844 rev
Bigeoosh Cropped Cardigan Sweaters for Women Kimonos Boho Lightweight Summer Open Front Knit Cardigan Outerwear White
Bigeoosh$29.193.8★219 rev
Arach&Cloz Womens Fashion Cardigan Sweaters for Women Long Sleeve Early Spring Lightweight Shrug Knit Sweater Tops Trendy Clothing Jacket Cozy Clouds White
Arach&Cloz$18.184.4★1,084 rev
Newest
by launch date
DGvan Womens Summer Cardigan White Button Down Sweater with V-Neck Long Sleeve Lightweight White Medium
DGvan$24.0333 rev
WIHOLL Business Casual Tops for Women Short Sleeve Sweater for Women 2026 Summer Womens Sweaters Spring Tops Work Outfits Resort Wear Dressy Casual White Blouse L
WIHOLL$12.90335 rev
Bellcoco Crochet Tops for Women Summer Sweaters Vest Cap Sleeve V Neck Hollow Out Cover Up Knit Tank Top Pullover Beach Vacation Clothes White L
Bellcoco$19.3548 rev
MEROKEETY Womens Summer Lightweight Cardigan 2026 Open Front Trendy Casual Shrugs Long Sleeve Button Beach Cover Up Tops White Medium
MEROKEETY$18.10259 rev
PRETTYGARDEN Womens Short Sleeve Sweaters V Neck Business Casual Tops Lightweight Sweater Shirts 2026 Summer Spring Outfits (White Large)
PRETTYGARDEN$24.37178 rev
Trending
90-day click momentum
GRACE KARIN Womens Button Down White Cardigan Sweaters Lightweight Spring Cardigans Dressy Summer Outfits Clothes XL
GRACE KARIN$18.914.5★
Amazon Essentials Womens Lightweight Long Sleeve Open-Front Cardigan Sweater (Available in Plus Size) Ivory Medium
Amazon Essentials$13.664.4★
Bellcoco Crochet Tops for Women Summer Sweaters Vest Cap Sleeve V Neck Hollow Out Cover Up Knit Tank Top Pullover Beach Vacation Clothes White L
Bellcoco$19.354.6★
DGvan Womens Summer Cardigan White Button Down Sweater with V-Neck Long Sleeve Lightweight White Medium
DGvan$24.034.5★
MEROKEETY Womens Summer Lightweight Cardigan 2026 Open Front Trendy Casual Shrugs Long Sleeve Button Beach Cover Up Tops White Medium
MEROKEETY$18.104.5★
What reviews say buyers love and hate about linen cardigan
What buyers praise and complain about, mined from review topics.What buyers love
“Fit as expected”
“Quality affordable”
“Feels soft”
“Lightweight and so comfortable”
“Color is accurate”
“comfortable to wear”
“Beautiful material”
“Comfortable and stylish”
“Excellent value”
“Exactly as shown”
What buyers complain about
“longer than expected”
“Cheaply made”
“Not White”
“The material has gotten noticeably thinner”
“Cheap material”
“unraveling”
“Very short length and sleeve length”
“Sweater is very thin and cheaply made”
“It was so wrinkled”
“NOT what was pictured”
Top return reasons
Common linen cardigan questions
- Is linen cardigan profitable to sell on Amazon United States?
- The niche generates $34K/yr across 252 tracked products. 41 of 96 products launched in the last 360 days are still selling. 90-day search growth is +113.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the linen cardigan niche?
- 76 brands and 92 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in linen cardigan?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 9.3% — above our launch gate.
- When does demand for linen cardigan peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 15.7× the quietest.
- What does it cost to enter the linen cardigan niche?
- Listings span $8.60–$35.54; the average listing price is $19.30 (sweet spot $15–$100). The average incumbent carries 4,948 reviews — the moat a new listing must climb.