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50

Lily Love Swimsuit

Worth a look

Shows a sweet-spot price point ($51.59 avg), but high returns (13.1%) keeps it on the watch list.

Market size 31Growth 74Conversion 5Competition 89Returns 0Price range 50Avg price 93Brand share 12Review moat 78Quality gap 84

Avg price

Great$51.59

avg listing price — sweet spot $15–$100

Competition

Great26%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great448.84

avg incumbent reviews — the moat a new listing must climb

Growth

Good+58.2%

90-day search growth — must beat 0% to launch

Price range

Good$27.41–$172.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$143K

$143K/yr · 658K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad13.1%

return rate — above 5% kills the launch gate

Is lily love swimsuit profitable on Amazon?

According to Flapen's Amazon United States niche tracking, lily love swimsuit is a $143K/yr Amazon United States market (658K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

lily love swimsuit market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$129K–$155K
units × avg price
Conversion rate
0.4%
Avg BSR
#219
Page quality
0%
Prime
100%
Sponsored
98%
Out of stock
1.5%
Avg brand age
35 months
Avg seller age
154 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

12 falling

Sellers

27

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

26%

Top 20: 57%

Open market

4%

  • SHAPELLX84%
  • SUUKSESS4%
  • Blooming Jelly3%
  • Popilush2%
  • Holipick2%
  • La Blanca1%
  • Open — no brand owns it (6 brands, 4%)

lily love swimsuit demand & seasonality

Weekly Amazon search volume, last 63 weeks — +58.2% search growth over the last 90 days.
35K25KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 14.2×

Top lily love swimsuit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • shapellx swimsuit303K/yr
  • ta3 swimsuit109K/yr
  • ta342K/yr
  • spanx swimwear25K/yr
  • shaplexx swimsuit15K/yr
  • shapellx swimwear19K/yr
  • corset one piece swimsuit15K/yr
  • spanx bathing suits for women14K/yr
  • smart sculpt swimsuit14K/yr
  • smismivo tummy control swimsuits for women11K/yr
All search terms

Top lily love swimsuit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$6K6%$9K8%$11K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about lily love swimsuit

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“Very flattering fit”

Shape/Style12%

“Very flattering”

Comfort-Overall8%

“Super comfortable”

Quality-Overall6%

“Good Quality”

Color6%

“The colors pretty”

Material Quality4%

“not thin material”

Chest Fit4%

“offer excellent chest coverage”

Value For Money4%

“Good Value”

Soft Feel2%

“Looks and feels great”

Strap/String Quality2%

“Adjustable straps and comfortable flattering fit”

What buyers complain about

Size-Overall23%

“Runs very small”

Chest Fit7%

“Small in the chest”

Strap/String Quality3%

“No adjustable straps”

Stretchability/Expandability/Elasticity3%

“doesn't stretch much”

Ease Of Use3%

“such a pain to get on and off”

Shape/Style2%

“They lump in an unnatural way and look weird”

Value For Money2%

“Just a bit expensive”

Color2%

“wrong color for me”

Comfort-Overall2%

“It wasn't comfortable to wear a day in the water”

Advertised Vs Actual Product1%

“Size chart not right”

Top return reasons

Size-Overall54%
Chest Fit14%
Length7%
Waist Fit5%
Shape/Style4%
Hip Fit4%
Advertised Vs Actual Product2%
Color2%
Material Quality1%
Thigh Fit1%

Common lily love swimsuit questions

Is lily love swimsuit profitable to sell on Amazon United States?
The niche generates $143K/yr across 81 tracked products. 39 of 53 products launched in the last 360 days are still selling. 90-day search growth is +58.2%. Flapen's verdict: Worth a look (50/100).
How competitive is the lily love swimsuit niche?
12 brands and 27 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in lily love swimsuit?
Top complaints mined from reviews: Size-Overall, Chest Fit, Strap/String Quality. The return rate is 13.1% — above our launch gate.
When does demand for lily love swimsuit peak?
Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 14.2× the quietest.
What does it cost to enter the lily love swimsuit niche?
Listings span $27.41–$172.23; the average listing price is $51.59 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.