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Likely Dresses for Women

Fail

An estimated 25.8% of orders come back, so Likely Dresses for Women is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$12K/yr193K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
9%top-5 click share · 74 brands · 40 sellers

Flapen Score

Likely Dresses for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Likely Dresses for Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Likely Dresses for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Likely Dresses for Women 193K times last year and spent an estimated $12K. The top 5 brands take 64% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
0.0%
Market size, estimated
$12Ka year
Peak month
October1.6× the quietest month
Top search term
elliatt dress36K searches a year

02 · Price

A sale here is worth $153.36.

Listings sell for $153.36 on average, from $7.68 to $864.90. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $153.36 that is $0 to $15K a year per listing.

Average price
$153.36above the $15 to $100 sweet spot
Price range
$7.68–$864.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
25.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 18.7% of listings are out of stock. The average listing ranks #22,432 within Dresses. It carries 352 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
97%
Out of stock, average day
18.7%
Average rank
#22,432in Dresses
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
352per listing
Listings tracked
304

04 · Newcomers

7 of last year's 125 launches cleared the first-year sales bar.

125 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
125
Successful launches
7Amazon's first-year sales bar
Average brand age
27 months

Products

Top Likely Dresses for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 9% of clicks. An open shelf where new products get seen.

Brands

74 rising

Sellers

40

Top-5 brand share

64%

Top 20: 86%

Top-5 click share

9%

Top 20: 27%

Open market

40%

  • Brand 134%
  • Brand 214%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Likely Dresses for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Likely Dresses for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elliatt dress36K/yr
  • likely dress64K/yr
  • likely dresses for women49K/yr
  • elliatt womens dresses16K/yr
  • likely21K/yr
  • likely dresses6K/yr

Reviews and returns

What reviews say buyers love and hate about Likely Dresses for Women

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
25.8%of orders come back
“too big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Likely Dresses for Women questions

Answered from the same tracked data.