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Light Weight Cardigan Women Summer

Fail

Demand is soft, at -44.5% this quarter, so Light Weight Cardigan Women Summer is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$52K/yr323K searches / yr
90-day growth
-44.5%search demand this quarter
Competition
14%top-5 click share · 58 brands · 68 sellers

Flapen Score

Light Weight Cardigan Women Summer against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Light Weight Cardigan Women Summer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Weight Cardigan Women Summer market on Amazon at a glance

Shoppers on Amazon United States searched for Light Weight Cardigan Women Summer 323K times last year and spent an estimated $52K. The top 5 brands take 52% of clicks. Demand peaks in Feb–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
-44.5%
Conversion, latest week
0.7%
Market size, estimated
$52Ka year
Peak month
October4.0× the quietest month
Top search term
hot pink cardigan76K searches a year

02 · Price

A sale here is worth $21.90.

Listings sell for $21.90 on average, from $10.37 to $35.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.90 that is $0 to $2K a year per listing.

Average price
$21.90inside the $15 to $100 sweet spot
Price range
$10.37–$35.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #221 within Sweaters. It carries 4,408 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#221in Sweaters
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
4,408per listing
Listings tracked
178

04 · Newcomers

2 of last year's 57 launches cleared the first-year sales bar.

57 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
57
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Light Weight Cardigan Women Summer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

58 falling

Sellers

68

Top-5 brand share

52%

Top 20: 83%

Top-5 click share

14%

Top 20: 34%

Open market

43%

  • Brand 120%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Light Weight Cardigan Women Summer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 4.0×

Search terms

Top Light Weight Cardigan Women Summer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot pink cardigan76K/yr
  • pink cropped cardigan34K/yr
  • hot pink cardigan for women37K/yr
  • pink cardigan cropped13K/yr
  • plus size pink cardigan21K/yr
  • pastel cardigan18K/yr
  • pink summer cardigan4K/yr
  • cropped pink cardigan11K/yr
  • magenta cardigan12K/yr
  • cropped pink cardigan women6K/yr

Reviews and returns

What reviews say buyers love and hate about Light Weight Cardigan Women Summer

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
10.6%of orders come back
“Too short”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Light Weight Cardigan Women Summer questions

Answered from the same tracked data.