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Light Up Sweater

Fail

The top 5 products take 100% of clicks, so Light Up Sweater is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$86K/yr139K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
100%top-5 click share · 5 brands · 6 sellers

Flapen Score

Light Up Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Light Up Sweater is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Up Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Light Up Sweater 139K times last year and spent an estimated $86K. All 5 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
1.4%
Market size, estimated
$86Ka year
Top search term
mens ugly christmas sweater light up6K searches a year

02 · Price

A sale here is worth $45.18.

Listings sell for $45.18 on average, from $32.21 to $59.40. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $45.18 that is $0 to $5K a year per listing.

Average price
$45.18inside the $15 to $100 sweet spot
Price range
$32.21–$59.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
14.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 36.1% of listings are out of stock. The average listing ranks #99,230 within Sweaters. It carries 399 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
36.1%
Average rank
#99,230in Sweaters
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
399per listing
Listings tracked
5

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Light Up Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 219%
  • Brand 314%
  • Brand 414%
  • Brand 513%

Demand

Light Up Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 182.0× · 8 of 12 months tracked

Search terms

Top Light Up Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens ugly christmas sweater light up6K/yr
  • light up sweater11K/yr
  • christmas sweater light up9K/yr
  • christmas sweater with lights15K/yr
  • light up christmas sweaters10K/yr
  • led christmas sweater5K/yr
  • light up ugly christmas sweater men9K/yr
  • christmas sweater lights4K/yr
  • ugly christmas sweater men light up8K/yr
  • led light up christmas sweaters4K/yr

Reviews and returns

What reviews say buyers love and hate about Light Up Sweater

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Ease Of Use”
14.8%of orders come back
“It's a little awkward to reach it once the vest is put on”
A buyer, on “Ease Of Use”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Light Up Sweater questions

Answered from the same tracked data.