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Light Up Costume

Fail

Buyers convert on only 0.5% of searches, so Light Up Costume is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$46K/yr279K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
51%top-5 click share · 23 brands · 26 sellers

Flapen Score

Light Up Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Light Up Costume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Light Up Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Light Up Costume 279K times last year and spent an estimated $46K. The top 5 brands take 57% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
0.5%
Market size, estimated
$46Ka year
Peak month
October38.6× the quietest month
Top search term
light up costume43K searches a year

02 · Price

A sale here is worth $35.12.

Listings sell for $35.12 on average, from $5.64 to $76.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $35.12 that is $0 to $4K a year per listing.

Average price
$35.12inside the $15 to $100 sweet spot
Price range
$5.64–$76.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #25,731 within Boys. It carries 363 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
11.2%
Average rank
#25,731in Boys
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
363per listing
Listings tracked
32

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Light Up Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

26

Top-5 brand share

57%

Top 20: 97%

Top-5 click share

51%

Top 20: 85%

Open market

38%

  • Brand 120%
  • Brand 216%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Light Up Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 38.6×

Search terms

Top Light Up Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • light up costume43K/yr
  • led costume30K/yr
  • glow in the dark costume30K/yr
  • light up suit9K/yr
  • light up costumes for adults18K/yr
  • glow costume10K/yr
  • light costume6K/yr
  • glow in the dark costumes10K/yr
  • light up costumes9K/yr
  • glow in the dark costume kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Light Up Costume

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Brightness/Shine/Glow”
4.8%of orders come back
“Didn't glow in the dark for me”
A buyer, on “Brightness/Shine/Glow”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Light Up Costume questions

Answered from the same tracked data.