Light Blue Short Dress
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$31.08avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Price range
Great$13.04–$52.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good741.44avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 388K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad23.1%return rate — above 5% kills the launch gate
Is light blue short dress profitable on Amazon?
According to Flapen's Amazon United States niche tracking, light blue short dress is a $37K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 56/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
light blue short dress market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $39K–$47K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #607
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 1.7%
- Avg brand age
- 28 months
- Avg seller age
- 185 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
63 falling
Sellers
71
Top-5 brand share
41%
Top 20: 76%
Top-5 click share
14%
Top 20: 34%
Open market
55%
- MIYIEONZ15%
- IWD9%
- Amazon Essentials7%
- YMDUCH6%
- PRETTYGARDEN5%
- Vimagcal4%
light blue short dress demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.2% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 6.7×
Top light blue short dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- navy blue short dress39K/yr
- light blue dress short49K/yr
- navy blue dress short32K/yr
- short navy blue dress25K/yr
- short light blue dress30K/yr
- royal blue short dress23K/yr
- navy short dress19K/yr
- light blue dress for women short15K/yr
- navy blue dress for women short16K/yr
- blue dress women short18K/yr
Top light blue short dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YMDUCH Womens Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress Navy Small
YMDUCH$36.214.2★1,075 rev
MIYIEONZ Womens Summer Mini Dresses Sleeveless Sexy Square Neck Lace Splicing Cocktail Small Navy Blue Straps Bodycon Dress
MIYIEONZ$33.773.8★186 rev
Vimagcal Womens Backless Bow Tie Short Dress Summer Models Sexy Halter Dresses(Navy Blue Small)
Vimagcal$33.854.4★969 rev
IWD Womens Square Neck Sleeveless Mini Dress Adjustable Strap Sexy Backless Bow Tie A Line Short Party Dresses Navy Blue Medium
IWD$33.274.1★82 rev
MIYIEONZ Women Sexy Halter Deep V Neck Ruched Bodycon Dress Summer Side Slit Mesh Hem Cocktail Club Party Small Light Blue Short Mini Dresses
MIYIEONZ$33.184.0★418 rev
Newest
by launch date
IWD Womens Sleeveless Square Neck Short Cocktail Dresses Ruched Waist Flowy Tiered Ruffle Hem Cute Summer Mini Dress Navy Blue Small
IWD$36.04813 rev
IWD Womens Sleeveless Square Neck Short Cocktail Dresses Ruched Waist Flowy Tiered Ruffle Hem Cute Summer Mini Dress Navy Blue Large
IWD$36.28813 rev
IWD Womens Square Neck Sleeveless Mini Dress Adjustable Strap Sexy Backless Bow Tie A Line Short Party Dresses Navy Blue Medium
IWD$33.2782 rev
MEROKEETY Womens Summer Halter Neck Mini Dress 2026 Cute Ruched Waist A-line Flowy Cocktail Party Graduation Short Dresses Navy Medium
MEROKEETY$40.7259 rev
Wenrine Womens Mesh Halter Mini Dresses Summer Sleeveless Tie Open Back Ruched Waist Tiered Ruffle Going Out Club Dress Navy
Wenrine$33.2674 rev
Trending
90-day click momentumIWD Womens Sleeveless Square Neck Short Cocktail Dresses Ruched Waist Flowy Tiered Ruffle Hem Cute Summer Mini Dress Navy Blue Large
IWD$36.284.3★
UIYPIWT Homecoming Dresses Satin Short Ruffles Spaghetti Straps Graduation Cocktail Dress for Teens Navy US4
UIYPIWT$39.834.4★
MEROKEETY Womens Summer Strapless Tube Mini Dress 2026 Cute Spring Graduation Vacation Beach Birthday Party Short Dresses Navy Medium
MEROKEETY$37.214.1★
IWD Womens Square Neck Sleeveless Mini Dress Adjustable Strap Sexy Backless Bow Tie A Line Short Party Dresses Navy Blue Medium
IWD$33.274.1★
Wenrine Womens Mesh Halter Mini Dresses Summer Sleeveless Tie Open Back Ruched Waist Tiered Ruffle Going Out Club Dress Navy
Wenrine$33.264.4★
What reviews say buyers love and hate about light blue short dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“Cute Style”
“Quality and Comfort”
“Great color”
“The build quality is excellent”
“I do like the stretchy material and its breathable”
“the material was comfortable”
“Definitely worth the price”
“Soft material”
“its machine washable”
What buyers complain about
“Too short”
“not very well-made”
“Material feels thin/cheap”
“does not look like picture”
“it looks black”
“I will say that it doesnt have very much support in the bust”
“Not Flattering”
“Way too long”
“in the back it clings to my hips a little more than I would like”
“The only con is to the styling of the straps”
Top return reasons
Common light blue short dress questions
- Is light blue short dress profitable to sell on Amazon United States?
- The niche generates $37K/yr across 173 tracked products. 8 of 71 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the light blue short dress niche?
- 63 brands and 71 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in light blue short dress?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 23.1% — above our launch gate.
- When does demand for light blue short dress peak?
- Demand peaks in Sep–Oct; the busiest month runs 6.7× the quietest.
- What does it cost to enter the light blue short dress niche?
- Listings span $13.04–$52.01; the average listing price is $31.08 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.