Light Blue Short Dress

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

+34.2%

Conversion, latest week

0.3%

Market size, estimated

$37Ka year

Peak month

October6.7× the quietest month

Top search term

navy blue short dress39K searches a year

Listings sell for $31.08 on average, from $13.04 to $52.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $31.08 that is $0 to $3K a year per listing.

Average price

$31.08inside the $15 to $100 sweet spot

Price range

$13.04–$52.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

23.1%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #607 within Dresses. It carries 741 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

1.7%

Average rank

#607in Dresses

Average rating

4.14 starsAmazon United States average 4.42 stars

Average reviews

741per listing

Listings tracked

173

71 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

71

Successful launches

8Amazon's first-year sales bar

Average brand age

28 months