Light Blue Shirt

Shoppers searched for this 529K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

529K

Growth, 90 days vs prior 90

+46.3%

Conversion, latest week

0.9%

Market size, estimated

$73Ka year

Top search term

blue shirt men97K searches a year

Listings sell for $16.16 on average, from $6.23 to $38.32. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $16.16 that is $0 to $2K a year per listing.

Average price

$16.16inside the $15 to $100 sweet spot

Price range

$6.23–$38.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #325 within Button-Down Shirts. It carries 9,478 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

0.5%

Average rank

#325in Button-Down Shirts

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

9,478per listing

Listings tracked

186

36 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

4Amazon's first-year sales bar

Average brand age

37 months