Light Blue Dress Shirt

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

234K

Growth, 90 days vs prior 90

+13.9%

Conversion, latest week

1.6%

Market size, estimated

$73Ka year

Peak month

September2.1× the quietest month

Top search term

light blue mens dress shirt25K searches a year

Listings sell for $18.90 on average, from $14.92 to $28.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.90 that is $0 to $2K a year per listing.

Average price

$18.90inside the $15 to $100 sweet spot

Price range

$14.92–$28.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Button-Down Shirts. It carries 5,270 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#161in Button-Down Shirts

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

5,270per listing

Listings tracked

38

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months