Light Blue Button Down Shirt Women
FailAn estimated 12.6% of orders come back, so Light Blue Button Down Shirt Women is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $33K/yr169K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 22%top-5 click share · 24 brands · 27 sellers
Flapen Score
Light Blue Button Down Shirt Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Light Blue Button Down Shirt Women is stronger. Inside it, weaker.
Market
The Light Blue Button Down Shirt Women market on Amazon at a glance
Shoppers on Amazon United States searched for Light Blue Button Down Shirt Women 169K times last year and spent an estimated $33K. The top 5 brands take 70% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $33Ka year
- Top search term
- light blue button down shirt women45K searches a year
02 · Price
A sale here is worth $18.62.
Listings sell for $18.62 on average, from $9.32 to $34.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $18.62 that is $0 to $2K a year per listing.
- Average price
- $18.62inside the $15 to $100 sweet spot
- Price range
- $9.32–$34.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 12.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #282 within Blouses & Button-Down Shirts. It carries 1,562 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.8%
- Average rank
- #282in Blouses & Button-Down Shirts
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 1,562per listing
- Listings tracked
- 104
04 · Newcomers
3 of last year's 33 launches cleared the first-year sales bar.
33 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 33
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Light Blue Button Down Shirt Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
27
Top-5 brand share
70%
Top 20: 98%
Top-5 click share
22%
Top 20: 52%
Open market
25%
- Brand 126%
- Brand 215%
- Brand 313%
- Brand 49%
- Brand 58%
- Brand 65%
Demand
Light Blue Button Down Shirt Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.1× · 9 of 12 months tracked
Search terms
Top Light Blue Button Down Shirt Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- light blue button down shirt women45K/yr
- navy blue button down shirt women28K/yr
- light blue button up shirt women13K/yr
- blue collared shirt women19K/yr
- baby blue button up shirt women9K/yr
- blue collar shirt women10K/yr
- dark blue button up shirt women9K/yr
- light blue collared shirt women10K/yr
- blue oxford shirt women8K/yr
- blue button up women9K/yr
Reviews and returns
What reviews say buyers love and hate about Light Blue Button Down Shirt Women
We read the reviews and the return reasons for every product selling here.
“Runs very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Light Blue Button Down Shirt Women questions
Answered from the same tracked data.









