Lifeguard Shorts
MaybeSearch demand grew +413.7% this quarter. But an estimated 7.8% of orders come back, so Lifeguard Shorts is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 4560
- Market size
- $99K/yr199K searches / yr
- 90-day growth
- +413.7%search demand this quarter
- Competition
- 19%top-5 click share · 19 brands · 28 sellers
Flapen Score
Lifeguard Shorts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lifeguard Shorts is stronger. Inside it, weaker.
Market
The Lifeguard Shorts market on Amazon at a glance
Shoppers on Amazon United States searched for Lifeguard Shorts 199K times last year and spent an estimated $99K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +413.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- +413.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $99Ka year
- Peak month
- June19.0× the quietest month
- Top search term
- lifeguard shorts men29K searches a year
02 · Price
A sale here is worth $24.66.
Listings sell for $24.66 on average, from $10.30 to $38.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.66 that is $0 to $2K a year per listing.
- Average price
- $24.66inside the $15 to $100 sweet spot
- Price range
- $10.30–$38.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 7.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,256 within Swim. It carries 917 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 1.5%
- Average rank
- #1,256in Swim
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 917per listing
- Listings tracked
- 103
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Lifeguard Shorts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
28
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
19%
Top 20: 49%
Open market
14%
- Brand 138%
- Brand 222%
- Brand 311%
- Brand 410%
- Brand 53%
- Brand 62%
- Open — no brand owns it (13 brands, 14%)
Demand
Lifeguard Shorts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 19.0×
Search terms
Top Lifeguard Shorts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lifeguard shorts men29K/yr
- lifeguard shorts58K/yr
- lifeguard shorts women29K/yr
- life guard shorts men9K/yr
- mens lifeguard swim trunks8K/yr
- red lifeguard shorts men7K/yr
- lifeguard swimsuit men8K/yr
- lifeguard swim trunks6K/yr
- life guard shorts12K/yr
- life guard shorts women8K/yr
Reviews and returns
What reviews say buyers love and hate about Lifeguard Shorts
We read the reviews and the return reasons for every product selling here.
“Ran small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lifeguard Shorts questions
Answered from the same tracked data.









