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Lifeguard Shorts

Maybe

Search demand grew +413.7% this quarter. But returns run at 7.8% of orders, so Lifeguard Shorts is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$99K/yr199K searches / yr
90-day growth
+413.7%search demand this quarter
Competition
19%top-5 click share · 19 brands · 28 sellers

Flapen Score

Lifeguard Shorts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lifeguard Shorts is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifeguard Shorts market on Amazon at a glance

Shoppers on Amazon United States searched for Lifeguard Shorts 199K times last year and spent an estimated $99K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +413.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
+413.7%
Conversion, latest week
2.0%
Market size, estimated
$99Ka year
Peak month
June19.0× the quietest month
Top search term
lifeguard shorts men29K searches a year

02 · Price

A sale here is worth $24.66.

Listings sell for $24.66 on average, from $10.30 to $38.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.66 that is $0 to $2K a year per listing.

Average price
$24.66inside the $15 to $100 sweet spot
Price range
$10.30–$38.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,256 within Swim. It carries 917 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
97%
Out of stock, average day
1.5%
Average rank
#1,256in Swim
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
917per listing
Listings tracked
103

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lifeguard Shorts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

28

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

19%

Top 20: 49%

Open market

14%

  • Adoretex38%
  • LIFEGUARD22%
  • BLARIX11%
  • Speedo10%
  • SILKWORLD3%
  • Ann Arbor T-shirt Co.2%
  • Open — no brand owns it (13 brands, 14%)

Demand

Lifeguard Shorts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 19.0×

Search terms

Top Lifeguard Shorts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lifeguard shorts men29K/yr
  • lifeguard shorts58K/yr
  • lifeguard shorts women29K/yr
  • life guard shorts men9K/yr
  • mens lifeguard swim trunks8K/yr
  • red lifeguard shorts men7K/yr
  • lifeguard swimsuit men8K/yr
  • lifeguard swim trunks6K/yr
  • life guard shorts12K/yr
  • life guard shorts women8K/yr

Reviews and returns

What reviews say buyers love and hate about Lifeguard Shorts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%+1.55

Ran small

Too long for my son

it was way too large

Quality-Overall14%−0.05

Delivery late and low quality

Terrible quality

Poor quality for the price

Thickness8%−0.10

just kind of thin

they are very thin basketball shorts that say lifeguard

Length6%−0.02

Too long for my son

They are pretty low rise and short

Durability6%+0.57

the clip on the side broke within the first week of using

Love

Size-Overall27%+1.55

Fit great

The fit was as suggested, and high quality

True to size

Quality-Overall13%−0.05

these feel well made

Good quality

Well made and great value

Comfort-Overall10%+0.67

comfortable

Decently comfortable, ok for probably a full day of swimming/a Waterpark

which makes them easy to wear for extended periods

Material Quality7%−0.02

The material feels durable

Good material

The material is lightweight

Advertised Vs Actual Product6%+0.85

As described

Just what I wanted

Worked as needed

Return

7.8% Return rate 82% Fixable by listing

Size-Overall57%▇▇▇▇██

Ran small

Too long for my son

it was way too large

Length12%█▇▇▇█▆

Too long for my son

They are pretty low rise and short

Waist Fit9%█▇▇█▆▅
Hip Fit4%▅▆▇▆▇█
Material Quality3%▅█▆▅▆▆

FAQ

Common Lifeguard Shorts questions

Answered from the same tracked data.