Lifeguard Shorts
MaybeSearch demand grew +413.7% this quarter. But returns run at 7.8% of orders, so Lifeguard Shorts is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 4560
- Market size
- $99K/yr199K searches / yr
- 90-day growth
- +413.7%search demand this quarter
- Competition
- 19%top-5 click share · 19 brands · 28 sellers
Flapen Score
Lifeguard Shorts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lifeguard Shorts is stronger. Inside it, weaker.
Market
The Lifeguard Shorts market on Amazon at a glance
Shoppers on Amazon United States searched for Lifeguard Shorts 199K times last year and spent an estimated $99K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +413.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- +413.7%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $99Ka year
- Peak month
- June19.0× the quietest month
- Top search term
- lifeguard shorts men29K searches a year
02 · Price
A sale here is worth $24.66.
Listings sell for $24.66 on average, from $10.30 to $38.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $24.66 that is $0 to $2K a year per listing.
- Average price
- $24.66inside the $15 to $100 sweet spot
- Price range
- $10.30–$38.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 7.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,256 within Swim. It carries 917 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 1.5%
- Average rank
- #1,256in Swim
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 917per listing
- Listings tracked
- 103
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Lifeguard Shorts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Speedo Mens Swimsuit Brief Endurance+ Splice Team Colors
- Price
- $35.05
- Rating
- 4.6/5
- Reviews
- 709
- Age
- 5y ago

Adoretex Mens Guard Nylon Quick-Dry Swim Trunks 7-inch Inseam Swim Board Shorts with Mesh Lining and 3 Pockets (MG012) - Red - M
- Price
- $27.75
- Rating
- 4.6/5
- Reviews
- 684
- Age
- 8y ago

LIFEGUARD Officially Licensed Mens Active Running Performance Shorts Moisture Wicking (XL) Red
- Price
- $19.02
- Rating
- 4.0/5
- Reviews
- 198
- Age
- 6y ago

Adoretex Mens Guard Board Shorts Swim Trunks with Mesh Liner Designed for Guard Uniform Swimwear (MG001) - Red - Medium
- Price
- $26.42
- Rating
- 4.5/5
- Reviews
- 821
- Age
- 14y ago

LIFEGUARD Juniors Size Hi-Cut Short (Medium Red)
- Price
- $17.64
- Rating
- 4.1/5
- Reviews
- 604
- Age
- 11y ago
Trending
90-day click momentum
SILKWORLD Mens Swimming Trunks with Compression Liner 2 in 1 Quick-Dry Bathing Suits with Zipper Pockets Orange Red Medium
- Price
- $29.18
- Rating
- 4.6/5
- Reviews
- 4,711
- Age
- 4y ago

Lifeguard | Red Lifeguarding Unisex Uniform Costume T-Shirt for Men Women - M
- Price
- $17.88
- Rating
- 4.6/5
- Reviews
- 1,603
- Age
- 12y ago

Gleeease Mens Swim Trunks with Compression Liner Swimming Trunks for Men 5 Inch 2 in 1 Stretch Quick Dry Comfort Drawstring Soft Funny Lined Solid Red Pockets Pool 4-Way Breathable Summer Medium
- Price
- $21.72
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 10mo ago

Adoretex Mens Guard 18 Swim Board Shorts Lightweight Polyester Quick Dry Swim Trunks with Mesh Liner (MG002) - Red - Medium
- Price
- $25.78
- Rating
- 4.3/5
- Reviews
- 174
- Age
- 15y ago

Speedo Mens Guard Swim Trunk Knee Length Boardshort Volley
- Price
- $24.95
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 2y ago
Newest
by launch date
Gleeease Mens Swim Trunks with Compression Liner Swimming Trunks for Men 5 Inch 2 in 1 Stretch Quick Dry Comfort Drawstring Soft Funny Lined Solid Red Pockets Pool 4-Way Breathable Summer Medium
- Price
- $21.72
- Rating
- 4.7/5
- Reviews
- 213
- Age
- 10mo ago

Adoretex Womens Guard 4-Ways Stretch Quick Dry Swim Boardshorts Elastic Waistband Lightweight Swim Shorts with Side Pockets (FGB016) - Red - Medium
- Price
- $25.29
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 1y ago

Adoretex Mens Guard Quick Dry Compression Liner Swim Trunks Lightweight 4-Ways Stretch Boardshorts with Side Zipper Pockets (MG013) - Red - M
- Price
- $28.02
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 1y ago

Speedo Mens Guard Swim Trunk Knee Length Boardshort Volley
- Price
- $24.95
- Rating
- 4.4/5
- Reviews
- 120
- Age
- 2y ago

Guard Swim Trunks w/Compression Liner (Large Red)
- Price
- $36.88
- Rating
- 4.5/5
- Reviews
- 62
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
28
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
19%
Top 20: 49%
Open market
14%
- Adoretex38%
- LIFEGUARD22%
- BLARIX11%
- Speedo10%
- SILKWORLD3%
- Ann Arbor T-shirt Co.2%
- Open — no brand owns it (13 brands, 14%)
Demand
Lifeguard Shorts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 19.0×
Search terms
Top Lifeguard Shorts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lifeguard shorts men29K/yr
- lifeguard shorts58K/yr
- lifeguard shorts women29K/yr
- life guard shorts men9K/yr
- mens lifeguard swim trunks8K/yr
- red lifeguard shorts men7K/yr
- lifeguard swimsuit men8K/yr
- lifeguard swim trunks6K/yr
- life guard shorts12K/yr
- life guard shorts women8K/yr
Reviews and returns
What reviews say buyers love and hate about Lifeguard Shorts
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ran small
Too long for my son
it was way too large
Delivery late and low quality
Terrible quality
Poor quality for the price
just kind of thin
they are very thin basketball shorts that say lifeguard
Too long for my son
They are pretty low rise and short
the clip on the side broke within the first week of using
Love
Fit great
The fit was as suggested, and high quality
True to size
these feel well made
Good quality
Well made and great value
comfortable
Decently comfortable, ok for probably a full day of swimming/a Waterpark
which makes them easy to wear for extended periods
The material feels durable
Good material
The material is lightweight
As described
Just what I wanted
Worked as needed
Return
7.8% Return rate 82% Fixable by listing
Ran small
Too long for my son
it was way too large
Too long for my son
They are pretty low rise and short
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lifeguard Shorts questions
Answered from the same tracked data.









