Lifeguard Shirt
FailThe top 5 brands take 98% of clicks, so Lifeguard Shirt is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $76K/yr178K searches / yr
- 90-day growth
- +291.3%search demand this quarter
- Competition
- 48%top-5 click share · 7 brands · 11 sellers
Flapen Score
Lifeguard Shirt against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lifeguard Shirt is stronger. Inside it, weaker.
Market
The Lifeguard Shirt market on Amazon at a glance
Shoppers on Amazon United States searched for Lifeguard Shirt 178K times last year and spent an estimated $76K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +291.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- +291.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $76Ka year
- Peak month
- October15.3× the quietest month
- Top search term
- lifeguard shirt82K searches a year
02 · Price
A sale here is worth $19.30.
Listings sell for $19.30 on average, from $12.66 to $29.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.30 that is $2K to $5K a year per listing.
- Average price
- $19.30inside the $15 to $100 sweet spot
- Price range
- $12.66–$29.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 7.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #15,869 within T-Shirts. It carries 713 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 1.5%
- Average rank
- #15,869in T-Shirts
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 713per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Lifeguard Shirt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lifeguard | Red Lifeguarding Unisex Uniform Costume T-Shirt for Men Women - M
- Price
- $17.88
- Rating
- 4.6/5
- Reviews
- 1,603
- Age
- 12y ago

LIFEGUARD Officially Licensed 2-Pack Short Sleeve Crew Neck T-Shirt for Men Women Unisex Tee (Combo A M)
- Price
- $24.41
- Rating
- 4.4/5
- Reviews
- 437
- Age
- 5y ago

Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - L
- Price
- $18.42
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 7y ago

Lifeguard | White Lifeguarding Unisex Uniform Costume T-Shirt for Men Women - M
- Price
- $18.36
- Rating
- 4.6/5
- Reviews
- 1,603
- Age
- 11y ago

Lifeguard - Red Adult Lifeguarding Uniform Costume Unisex Tank Top Men Women - XL
- Price
- $18.41
- Rating
- 4.5/5
- Reviews
- 1,247
- Age
- 7y ago
Trending
estimated 90-day click momentum
Kemp USA Classic Lifeguard Tshirt - Short Sleeve Pull On Closure Crew Neck - 100% Cotton White Tee with Logo on Front and Back - Medium
- Price
- $14.81
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

LIFEGUARD Officially Licensed Mens Performance Active Moisture Wicking Cooling Tee Shirt (XL) Red
- Price
- $17.87
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 6y ago

LIFEGUARD Official Guys Printed Muscle Tank Red XX-Large
- Price
- $20.57
- Rating
- 4.1/5
- Reviews
- 237
- Age
- 11y ago

Ann Arbor T-shirt Co. LIFEGUARD | Red UPF 50+ Sunblocking Sun Shirt Performance Uniform Costume Hoodie T-shirt - (TeeHood S)
- Price
- $28.67
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 7y ago

LIFEGUARD Officially Licensed Short Sleeve Crew Neck T-Shirt for Men Women Unisex Tee (X-Large Red)
- Price
- $15.97
- Rating
- 4.4/5
- Reviews
- 891
- Age
- 11y ago
Newest
by launch date
Popfunk Lifeguard T Shirt Classic Beach Rescue Humor Tee for Men or Women Unisex Adult White Medium
- Price
- $12.66
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago

Popfunk Lifeguard T Shirt Classic Beach Rescue Humor Tee for Men or Women Unisex Adult White Large
- Price
- $12.76
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago

Lifeguard Staff Shirt Long Sleeve Premium 100% Polyester UV Protection/UPF 50+ | Breathable & Comfortable Fabric Embrace Safety & Style Easy Care Made in US | Unisex - White - M
- Price
- $18.83
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 3y ago

Kemp USA Classic Lifeguard Tshirt - Short Sleeve Pull On Closure Crew Neck - 100% Cotton White Tee with Logo on Front and Back - Medium
- Price
- $14.81
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4y ago

LIFEGUARD Officially Licensed 2-Pack Short Sleeve Crew Neck T-Shirt for Men Women Unisex Tee (Combo A M)
- Price
- $24.41
- Rating
- 4.4/5
- Reviews
- 437
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
11
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 89%
Open market
1%
- Ann Arbor T-shirt Co.61%
- LIFEGUARD27%
- Popfunk5%
- Kemp USA2%
- Generic2%
- Essential Wearables1%
- Open — no brand owns it (1 brand, 1%)
Demand
Lifeguard Shirt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 15.3×
Search terms
Top Lifeguard Shirt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lifeguard shirt82K/yr
- life guard shirt20K/yr
- lifeguard tank top15K/yr
- lifeguard shirt men9K/yr
- lifeguard shirt women13K/yr
- lifeguard shirts5K/yr
- lifeguard t shirt5K/yr
- lifeguard tshirt5K/yr
- lifeguard tank top women6K/yr
- lifeguard tank4K/yr
Reviews and returns
What reviews say buyers love and hate about Lifeguard Shirt
We read the reviews and the return reasons for every product selling here.
“Much too small for an Adult Medium”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lifeguard Shirt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









