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Lifeguard Shirt

Fail

The top 5 brands take 98% of clicks, so Lifeguard Shirt is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$76K/yr178K searches / yr
90-day growth
+291.3%search demand this quarter
Competition
48%top-5 click share · 7 brands · 11 sellers

Flapen Score

Lifeguard Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lifeguard Shirt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifeguard Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Lifeguard Shirt 178K times last year and spent an estimated $76K. The top 5 brands take 98% of clicks. Demand peaks in May–Jun–Jul–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +291.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+291.3%
Conversion, latest week
2.2%
Market size, estimated
$76Ka year
Peak month
October15.3× the quietest month
Top search term
lifeguard shirt82K searches a year

02 · Price

A sale here is worth $19.30.

Listings sell for $19.30 on average, from $12.66 to $29.16. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.30 that is $2K to $5K a year per listing.

Average price
$19.30inside the $15 to $100 sweet spot
Price range
$12.66–$29.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #15,869 within T-Shirts. It carries 713 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
1.5%
Average rank
#15,869in T-Shirts
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
713per listing
Listings tracked
30

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Lifeguard Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

1%

  • Brand 161%
  • Brand 227%
  • Brand 35%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Lifeguard Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Oct · busiest ÷ quietest = 15.3×

Search terms

Top Lifeguard Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lifeguard shirt82K/yr
  • life guard shirt20K/yr
  • lifeguard tank top15K/yr
  • lifeguard shirt men9K/yr
  • lifeguard shirt women13K/yr
  • lifeguard shirts5K/yr
  • lifeguard t shirt5K/yr
  • lifeguard tshirt5K/yr
  • lifeguard tank top women6K/yr
  • lifeguard tank4K/yr

Reviews and returns

What reviews say buyers love and hate about Lifeguard Shirt

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
75%of negative reviews mention “Size-Overall”
7.2%of orders come back
“Much too small for an Adult Medium”
A buyer, on “Size-Overall”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lifeguard Shirt questions

Answered from the same tracked data.