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Lifeguard Fanny Pack

Maybe

Search demand grew +338.3% this quarter. But shoppers spend an estimated $114K a year here, so Lifeguard Fanny Pack is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$114K/yr77K searches / yr
90-day growth
+338.3%search demand this quarter
Competition
56%top-5 click share · 10 brands · 26 sellers

Flapen Score

Lifeguard Fanny Pack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lifeguard Fanny Pack is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lifeguard Fanny Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Lifeguard Fanny Pack 77K times last year and spent an estimated $114K. The top 5 brands take 88% of clicks. Demand peaks in May–Jun–Oct. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +338.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+338.3%
Conversion, latest week
7.6%
Market size, estimated
$114Ka year
Peak month
May7.7× the quietest month
Top search term
lifeguard hip pack28K searches a year

02 · Price

A sale here is worth $19.46.

Listings sell for $19.46 on average, from $7.71 to $59.04. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.46 that is $5K to $10K a year per listing.

Average price
$19.46inside the $15 to $100 sweet spot
Price range
$7.71–$59.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #361 within Waist Packs. It carries 897 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
72%
Out of stock, average day
9.0%
Average rank
#361in Waist Packs
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
897per listing
Listings tracked
25

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Lifeguard Fanny Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

26

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

7%

  • Brand 129%
  • Brand 218%
  • Brand 317%
  • Brand 413%
  • Brand 512%
  • Brand 65%
  • Open — no brand owns it (4 brands, 7%)

Demand

Lifeguard Fanny Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Oct · busiest ÷ quietest = 7.7×

Search terms

Top Lifeguard Fanny Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lifeguard hip pack28K/yr
  • lifeguard fanny pack26K/yr
  • lifeguard pack6K/yr
  • lifeguard hip pack with cpr mask4K/yr
  • lifeguard bag5K/yr
  • lifeguard fanny pack with cpr mask3K/yr
  • life guard fanny pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Lifeguard Fanny Pack

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“A little cheap”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lifeguard Fanny Pack questions

Answered from the same tracked data.