Liberty Mutual
FailShoppers spend an estimated $2K a year here, so Liberty Mutual is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $2K/yr26K searches / yr
- 90-day growth
- +16.4%search demand this quarter
- Competition
- 54%top-5 click share · 16 brands · 25 sellers
Flapen Score
Liberty Mutual against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Liberty Mutual is stronger. Inside it, weaker.
Market
The Liberty Mutual market on Amazon at a glance
Shoppers on Amazon United States searched for Liberty Mutual 26K times last year and spent an estimated $2K. The top 5 brands take 68% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- +16.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $2Ka year
- Peak month
- October21.8× the quietest month
- Top search term
- liberty mutual10K searches a year
02 · Price
A sale here is worth $15.44.
Listings sell for $15.44 on average, from $6.81 to $24.10. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.44 that is $0 to $2K a year per listing.
- Average price
- $15.44inside the $15 to $100 sweet spot
- Price range
- $6.81–$24.10
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 7.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,535 within Button-Down Shirts. It carries 5,270 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.9%
- Average rank
- #1,535in Button-Down Shirts
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 5,270per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Liberty Mutual products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
25
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
32%
- Brand 123%
- Brand 217%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Liberty Mutual search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 21.8×
Search terms
Top Liberty Mutual search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- liberty mutual10K/yr
- limu emu7K/yr
- liberty mutual costume9K/yr
Reviews and returns
What reviews say buyers love and hate about Liberty Mutual
We read the reviews and the return reasons for every product selling here.
“Weird fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liberty Mutual questions
Answered from the same tracked data.









