Liberty Mutual
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.44avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good$6.81–$24.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,269.53avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 26K searches
Is liberty mutual profitable on Amazon?
According to Flapen's Amazon United States niche tracking, liberty mutual is a $2K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
liberty mutual market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $8K–$12K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,535
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 4.9%
- Avg brand age
- 52 months
- Avg seller age
- 187 days
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
25
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
32%
- ZEROYAA23%
- Nackiy17%
- grinderPUNCH9%
- Soophen8%
- IZOD6%
- Alimens & Gentle6%
liberty mutual demand & seasonality
Weekly Amazon search volume, last 100 weeks — +16.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 21.8×
Top liberty mutual search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- liberty mutual10K/yr
- limu emu7K/yr
- liberty mutual costume9K/yr
Top liberty mutual products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nackiy Crazy Funny Chicken Feet Socks for Women Men 3D Novelty Gag Gift Stocking Stuffers White Elephant Gifts for Adults
Nackiy$8.494.6★2,373 rev
ZEROYAA Mens Wrinkle Free Long Sleeve Dress Shirt Business Casual Stretch Modern Slim Fit Button Down Shirts for Wedding and Office Yellow Large
ZEROYAA$18.134.6★1,352 rev
grinderPUNCH Unisex Aviator Sunglasses | Fashionable & Lightweight Frame Suits All Face Shapes | 100% UV Protection (Metal Gold Frame/Brown Lens)
grinderPUNCH$16.574.3★1,102 rev
Soophen NEW Mens Necktie SOLID Satin Neck Tie Navy Blue
Soophen$6.814.5★8,049 rev
ZEROYAA Mens Urban Stylish Casual Business Slim Fit Long Sleeve Button Up Dress Shirt with Pocket ZLCL29 Bright Yellow Medium
ZEROYAA$20.864.5★20,463 rev
Newest
by launch dateZEROYAA Mens Wrinkle Free Long Sleeve Dress Shirt Business Casual Stretch Modern Slim Fit Button Down Shirts for Wedding and Office Yellow Large
ZEROYAA$18.131,352 rev
Alimens & Gentle Mens Dress Shirts Regular Fit Stretch Stain Shield Long Sleeve Solid Business Wedding White Button Down Shirts White Large
Alimens & Gentle$16.416,798 rev
aisswzber Retro Aviator Sunglasses for Women Men Classic 70s Vintage Trendy Square Aviators Sun Glasses
aisswzber$8.32120 rev
Cotton King Mens 100% Cotton Oxford Shirt Long Sleeve Dress Shirts for Men Button Down Work Casual Shirt with Pocket - Lemon - (L)
Cotton King$23.97633 rev
AMZCOS Short Brown Men Wig with Msutache and Sunglasses for 70s 80s Costume Cosplay Halloween Party
AMZCOS$24.10147 rev
Trending
90-day click momentumZEROYAA Mens Wrinkle Free Long Sleeve Dress Shirt Business Casual Stretch Modern Slim Fit Button Down Shirts for Wedding and Office Yellow Large
ZEROYAA$18.134.6★
Alimens & Gentle Mens Dress Shirts Regular Fit Stretch Stain Shield Long Sleeve Solid Business Wedding White Button Down Shirts White Large
Alimens & Gentle$16.414.5★
Lion Nardo Green Dress Shirt Men Cotton Dress Shirts for Men Long Sleeve Wrinkle Free Button Down Shirts Formal Business Casual Shirt Regualar Fit
Lion Nardo$21.984.4★
Cotton King Mens 100% Cotton Oxford Shirt Long Sleeve Dress Shirts for Men Button Down Work Casual Shirt with Pocket - Lemon - (L)
Cotton King$23.974.4★
Nackiy Crazy Funny Chicken Feet Socks for Women Men 3D Novelty Gag Gift Stocking Stuffers White Elephant Gifts for Adults
Nackiy$8.494.6★
What reviews say buyers love and hate about liberty mutual
What buyers praise and complain about, mined from review topics.What buyers love
“quality is premium”
“Fits good”
“good bang for your buck if you want a quick and easy gift”
“They are worth the purchase”
“Very comfy and cute”
“arrived as described, no complaints”
“the material is very comfortable”
“Color is perfect”
“stylish addition to any professional wardrobe”
“Dont need to iron after washing”
What buyers complain about
“Weird fit”
“Picture does not match the description”
“shirt felt like it was a try on or return had a perfume scent on it”
“Weird fit and stays wrinkles”
“Its not extremely super-stretchy”
“The colar and cuffs are dirty”
“it is VERY thin”
“His was cheap and see through”
“It was a little bit too small on the shoulders otherwise its great quality”
“Poorly made”
Top return reasons
Common liberty mutual questions
- Is liberty mutual profitable to sell on Amazon United States?
- The niche generates $2K/yr across 19 tracked products. 90-day search growth is +16.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the liberty mutual niche?
- 16 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in liberty mutual?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Smell. The return rate is 7.9% — above our launch gate.
- When does demand for liberty mutual peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 21.8× the quietest.
- What does it cost to enter the liberty mutual niche?
- Listings span $6.81–$24.10; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 5,270 reviews — the moat a new listing must climb.