Letterman Jacket

Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months

862K

Growth, 90 days vs prior 90

-41.8%

Conversion, latest week

0.2%

Market size, estimated

$69Ka year

Top search term

varsity jacket221K searches a year

Listings sell for $50.23 on average, from $16.39 to $225.11. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $50.23 that is $0 to $5K a year per listing.

Average price

$50.23inside the $15 to $100 sweet spot

Price range

$16.39–$225.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

11.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #3,264 within Jackets & Coats. It carries 681 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

89%

Out of stock, average day

6.5%

Average rank

#3,264in Jackets & Coats

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

681per listing

Listings tracked

153

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months