Letterman Jacket
Skip itHigh returns (11.7%) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$50.23avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good681.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$16.39–$225.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$69K$69K/yr · 862K searches
Growth
Bad-41.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate
Is letterman jacket profitable on Amazon?
According to Flapen's Amazon United States niche tracking, letterman jacket is a $69K/yr Amazon United States market (862K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
letterman jacket market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $63K–$75K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #3,264
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 85%
- Out of stock
- 6.5%
- Avg brand age
- 43 months
- Avg seller age
- 158 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
58 rising
Sellers
102
Top-5 brand share
47%
Top 20: 84%
Top-5 click share
16%
Top 20: 43%
Open market
47%
- babyhealthy13%
- HOOD CREW13%
- SOLY HUX8%
- DHSPKN7%
- KXK7%
- COOFANDY6%
letterman jacket demand & seasonality
Weekly Amazon search volume, last 39 weeks — -41.8% search growth over the last 90 days.Top letterman jacket search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- varsity jacket221K/yr
- letterman jacket187K/yr
- letterman jacket men127K/yr
- baseball jacket50K/yr
- baseball jacket men34K/yr
- varsity23K/yr
- custom varsity jacket18K/yr
- mens letterman jacket29K/yr
- varsity jackets22K/yr
- letter jacket13K/yr
Top letterman jacket products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
COOFANDY Mens Fashion Varsity Jacket Causal Slim Fit Cotton Letterman Baseball Bomber Jackets Black Large
COOFANDY$30.844.2★4,716 rev
HOOD CREW Mans Varsity Baseball Jacket Cotton Blend Letterman Jackets Blue M
HOOD CREW$36.964.5★1,542 rev
babyhealthy Mens Womens Varsity Baseball Jacket Casual Letterman Bomber Jacket Windbreaker Lightweight Jacket Coat
babyhealthy$24.634.2★1,836 rev
babyhealthy Mens Womens Varsity Baseball Jacket Casual Letterman Bomber Jacket Windbreaker Lightweight Jacket Coat
babyhealthy$24.674.2★1,836 rev
HOOD CREW Mans Varsity Baseball Jacket Cotton Blend Letterman Jackets Black M
HOOD CREW$35.864.5★1,542 rev
Newest
by launch date
KXK Mens Fashion Varsity Jacket Causal Cotton Letterman Baseball Bomber Jacket Lightweight Coat
KXK$39.4076 rev
KXK Mens Fashion Varsity Jacket Causal Cotton Letterman Baseball Bomber Jacket Lightweight Coat
KXK$38.1376 rev
FANARCHER Mens Varsity Baseball Jacket Cotton Blend Letterman Jacket with Faux Leather Sleeve Bomber Coat
FANARCHER$29.80139 rev
GORGLITTER Mens Letter Graphic Varsity Jacket Long Sleeve Striped Trim Button Bomber Jackets Apricot and Dark Blue Medium
GORGLITTER$38.90100 rev
SOLY HUX Mens Letter Graphic Color Block Varsity Jacket Long Sleeve Y2k Streetwear Baseball Jacket Black Letter Large
SOLY HUX$38.7576 rev
Trending
90-day click momentum
Sledwise Letterman Varsity Jacket for Men - Premium Quality Wool Body with Cowhide Leather Sleeves Removeable Zipped Thermo Lining with Inside Pockets
Sledwise$132.604.5★
KXK Mens Fashion Varsity Jacket Causal Cotton Letterman Baseball Bomber Jacket Lightweight Coat
KXK$38.134.7★
KXK Mens Fashion Varsity Jacket Causal Cotton Letterman Baseball Bomber Jacket Lightweight Coat
KXK$39.404.7★
HOOD CREW Mans Varsity Baseball Jacket Cotton Blend Letterman Jackets Black XL
HOOD CREW$35.514.5★
HOOD CREW Mans Varsity Baseball Jacket Cotton Blend Letterman Jackets Blue M
HOOD CREW$36.964.5★
What reviews say buyers love and hate about letterman jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfect”
“Nice quality and accurate sizing”
“Good light weight jacket”
“As advertised”
“Very comfortable”
“Nice color”
“It's a good value for your money”
“Nice style”
“Came exactly how i ordered, it feels great to wear and is perfect for fluctuating weather, cold and hot, id wear this all the time”
“Well made zippers”
What buyers complain about
“a lot bigger than expected as well”
“Not thick at all”
“Too thin”
“it looks nothing like the photo”
“Cheap material and not worth 30 dollars”
“Poor quality”
“Not even leather smh 4/10”
“Very expensive for literally t-shirt material”
“The material used for the hands is so flimsy”
“However, they do nothing for warmth, just for style”
Top return reasons
Common letterman jacket questions
- Is letterman jacket profitable to sell on Amazon United States?
- The niche generates $69K/yr across 153 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -41.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the letterman jacket niche?
- 58 brands and 102 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in letterman jacket?
- Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 11.7% — above our launch gate.
- What does it cost to enter the letterman jacket niche?
- Listings span $16.39–$225.11; the average listing price is $50.23 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.