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Letter Croc Charms

Fail

Prices span $3.96–$12.17, mostly outside the sweet spot, so Letter Croc Charms is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$46K/yr232K searches / yr
90-day growth
+28.3%search demand this quarter
Competition
46%top-5 click share · 14 brands · 24 sellers

Flapen Score

Letter Croc Charms against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Letter Croc Charms is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Letter Croc Charms market on Amazon at a glance

Shoppers on Amazon United States searched for Letter Croc Charms 232K times last year and spent an estimated $46K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+28.3%
Conversion, latest week
2.9%
Market size, estimated
$46Ka year
Peak month
August2.4× the quietest month
Top search term
letter croc charms35K searches a year

02 · Price

A sale here is worth $6.91.

Listings sell for $6.91 on average, from $3.96 to $12.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $6.91 that is $2K to $3K a year per listing.

Average price
$6.91under the $15 to $100 sweet spot
Price range
$3.96–$12.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #623 within Shoe, Jewelry & Watch Accessories. It carries 3,964 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
11.2%
Average rank
#623in Shoe, Jewelry & Watch Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,964per listing
Listings tracked
35

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Letter Croc Charms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

24

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

46%

Top 20: 83%

Open market

16%

  • Brand 126%
  • Brand 223%
  • Brand 313%
  • Brand 412%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 16%)

Demand

Letter Croc Charms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Letter Croc Charms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • letter croc charms35K/yr
  • letter jibbitz for crocs24K/yr
  • croc charms letters24K/yr
  • croc letter charms18K/yr
  • croc jibbitz letters15K/yr
  • letter jibbitz15K/yr
  • m croc charm13K/yr
  • jibbitz letters13K/yr
  • jibbitz for crocs letters11K/yr
  • crocs charms letters11K/yr

Reviews and returns

What reviews say buyers love and hate about Letter Croc Charms

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
31%of negative reviews mention “Durability”
2.2%of orders come back
“Broke as soon as my granddaughter tried to put them on”
A buyer, on “Durability”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Letter Croc Charms questions

Answered from the same tracked data.