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Leopard Keychain

Fail

Shoppers spend an estimated $38K a year here, so Leopard Keychain is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$38K/yr280K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
84%top-5 click share · 12 brands · 33 sellers

Flapen Score

Leopard Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Leopard Keychain is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leopard Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Leopard Keychain 280K times last year and spent an estimated $38K. The top 5 brands take 84% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
1.5%
Market size, estimated
$38Ka year
Top search term
leopard keychain55K searches a year

02 · Price

A sale here is worth $8.83.

Listings sell for $8.83 on average, from $5.33 to $18.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.83 that is $883 to $2K a year per listing.

Average price
$8.83under the $15 to $100 sweet spot
Price range
$5.33–$18.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$883–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #828 within Keyrings, Keychains & Charms. It carries 1,719 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#828in Keyrings, Keychains & Charms
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,719per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Leopard Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

33

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

13%

  • Brand 131%
  • Brand 222%
  • Brand 322%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 13%)

Demand

Leopard Keychain search demand

Weekly searches over the year. Pick a range.

6K4KMar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Leopard Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leopard keychain55K/yr
  • cheetah keychain37K/yr
  • cheetah print keychain36K/yr
  • leopard print keychain28K/yr
  • leopard bag charm21K/yr
  • leopard keychain wristlet16K/yr
  • leopard purse charm13K/yr
  • leopard key chain9K/yr
  • cheetah bag charm9K/yr
  • leopard print bag charm7K/yr

Reviews and returns

What reviews say buyers love and hate about Leopard Keychain

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Durability”
1.1%of orders come back
“Broke almost immediately”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Leopard Keychain questions

Answered from the same tracked data.