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Leonardo Sword

Fail

Shoppers spend an estimated $23K a year here, so Leonardo Sword is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$23K/yr25K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
52%top-5 click share · 16 brands · 52 sellers

Flapen Score

Leonardo Sword against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Leonardo Sword is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leonardo Sword market on Amazon at a glance

Shoppers on Amazon United States searched for Leonardo Sword 25K times last year and spent an estimated $23K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
3.9%
Market size, estimated
$23Ka year
Peak month
October8.0× the quietest month
Top search term
ninja turtle sword10K searches a year

02 · Price

A sale here is worth $23.60.

Listings sell for $23.60 on average, from $8.89 to $88.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.60 that is $0 to $2K a year per listing.

Average price
$23.60inside the $15 to $100 sweet spot
Price range
$8.89–$88.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,160 within Props. It carries 405 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
83%
Out of stock, average day
4.3%
Average rank
#1,160in Props
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
405per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Leonardo Sword products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

52

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

24%

  • Brand 127%
  • Brand 217%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Leonardo Sword search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Leonardo Sword search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninja turtle sword10K/yr
  • ninja turtle swords5K/yr
  • leonardo sword5K/yr
  • leonardo ninja turtle sword3K/yr
  • leonardo swords2K/yr

Reviews and returns

What reviews say buyers love and hate about Leonardo Sword

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Quality-Overall”
3.8%of orders come back
“very cheap quality”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Leonardo Sword questions

Answered from the same tracked data.