Leonardo Sword
FailShoppers spend an estimated $23K a year here, so Leonardo Sword is a Fail.
- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $23K/yr25K searches / yr
- 90-day growth
- -20.9%search demand this quarter
- Competition
- 52%top-5 click share · 16 brands · 52 sellers
Flapen Score
Leonardo Sword against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Leonardo Sword is stronger. Inside it, weaker.
Market
The Leonardo Sword market on Amazon at a glance
Shoppers on Amazon United States searched for Leonardo Sword 25K times last year and spent an estimated $23K. The top 5 brands take 71% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -20.9%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $23Ka year
- Peak month
- October8.0× the quietest month
- Top search term
- ninja turtle sword10K searches a year
02 · Price
A sale here is worth $23.60.
Listings sell for $23.60 on average, from $8.89 to $88.59. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.60 that is $0 to $2K a year per listing.
- Average price
- $23.60inside the $15 to $100 sweet spot
- Price range
- $8.89–$88.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,160 within Props. It carries 405 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 83%
- Out of stock, average day
- 4.3%
- Average rank
- #1,160in Props
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 405per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Leonardo Sword products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys
- Price
- $17.84
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

Liberty Imports Ninja Toy Weapons Kids Role Play Set with 2 Katana Swords 2 SAIS 4 Shuriken and Bo Staff for Children Dress Up Pretend Play Battles
- Price
- $28.46
- Rating
- 4.1/5
- Reviews
- 983
- Age
- 5y ago

Avazera Turtle Shell Superhero Cosplay Costume props Weapon Mask Kid toys for birthday Halloween Christmases gifts
- Price
- $39.07
- Rating
- 3.7/5
- Reviews
- 131
- Age
- 2y ago

Eforlife Sword Bag Sword Carry Case Back Strap Waistband for Ninja Hero Cosplay Anime Costume (Back Strap for Dual Sword)
- Price
- $16.17
- Rating
- 4.3/5
- Reviews
- 765
- Age
- 8y ago

FHARLXQ Ninja Warrior Toy Plastic Weapons Role Play Set for Boys and Girls Pretend Play Battles Dress up Party Photo Booth Props
- Price
- $25.90
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 1y ago
Trending
estimated 90-day click momentum
Eforlife Sword Bag Sword Carry Case Back Strap Waistband for Ninja Hero Cosplay Anime Costume (Back Strap for Dual Sword)
- Price
- $16.17
- Rating
- 4.3/5
- Reviews
- 765
- Age
- 8y ago

Teenage Mutant Ninja Turtles Tales of the Spin Attack Raphael Sai Role Play by Playmates Toys
- Price
- $18.65
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Metallic Katana Ninja Black Sword and Sheath Prop | Ninja Accessories Standard
- Price
- $16.38
- Rating
- 4.0/5
- Reviews
- 56
- Age
- 2y ago

Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys
- Price
- $17.84
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

BUUFAN Turtle Weapons Toy Set - Perfect for Kids Birthday Parties and HalloweenBlue
- Price
- $10.98
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 11mo ago
Newest
by launch date
BUUFAN Turtle Weapons Toy Set - Perfect for Kids Birthday Parties and HalloweenBlue
- Price
- $10.98
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 11mo ago

FHARLXQ Ninja Warrior Toy Plastic Weapons Role Play Set for Boys and Girls Pretend Play Battles Dress up Party Photo Booth Props
- Price
- $25.90
- Rating
- 4.0/5
- Reviews
- 61
- Age
- 1y ago

Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys
- Price
- $17.84
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

Teenage Mutant Ninja Turtles Tales of the Spin Attack Raphael Sai Role Play by Playmates Toys
- Price
- $18.65
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

Ninja Kids Toys Ninja Swords and Weapons Backpack Toy Set for Boys
- Price
- $25.51
- Rating
- 3.2/5
- Reviews
- 30
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
52
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 96%
Open market
24%
- TEENAGE MUTANT NINJA27%
- Avazera17%
- Liberty Imports13%
- Eforlife8%
- FHARLXQ6%
- Suphan5%
Demand
Leonardo Sword search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×
Search terms
Top Leonardo Sword search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ninja turtle sword10K/yr
- ninja turtle swords5K/yr
- leonardo sword5K/yr
- leonardo ninja turtle sword3K/yr
- leonardo swords2K/yr
Reviews and returns
What reviews say buyers love and hate about Leonardo Sword
We read the reviews and the return reasons for every product selling here.
“very cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leonardo Sword questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









