Is leo necklace profitable to sell on Amazon United States?

The niche generates $17K/yr across 11 tracked products. 90-day search growth is +44.6%. Flapen's verdict: Skip it (37/100).

How competitive is the leo necklace niche?

9 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in leo necklace?

Top complaints mined from reviews: Durability. The return rate is 3.0%.

When does demand for leo necklace peak?

Demand peaks in Jul–Aug–Dec; the busiest month runs 5.5× the quietest.

What does it cost to enter the leo necklace niche?

Listings span $7.83–$25.71; the average listing price is $13.11 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.

Leo Necklace

Skip it

A small market ($17K/yr) — this niche doesn't clear our bar today.

Growth

Good+44.6%

90-day search growth — must beat 0% to launch

Price range

Good$7.83–$25.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.11

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good3.0%

return rate — above 5% kills the launch gate

Review moat

Okay1,594.73

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad86%

top-5 click share — a locked-up shelf

Market size

Bad$17K

$17K/yr · 60K searches

Signals Low Review Barrier

Is leo necklace profitable on Amazon?

According to Flapen's Amazon United States niche tracking, leo necklace is a $17K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Skip it — 37/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

leo necklace market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $16K–$20K; units × avg price
Conversion rate: 2.2%
Avg BSR: #3,954
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 1.9%
Avg brand age: 36 months
Avg seller age: 177 days

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

11%

kate spade new york37%
TGOLM31%
MJartoria7%
PAVOI5%
Zealmer5%
PANTIDE4%
Open — no brand owns it (3 brands, 11%)

leo necklace demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.6% search growth over the last 90 days.

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 5.5×

Open Trend

Top leo necklace search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

leo necklace20K/yr +60.7%0.9% conv.
leo necklace for women25K/yr +37.9%0.9% conv.
leo jewelry for women7K/yr +51.7%0.6% conv.
leo jewelry5K/yr +56.5%0.5% conv.
leo zodiac necklace3K/yr -19.5%1.1% conv.

All search terms

Top leo necklace products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

kate spade new york Whats Your Sign Mini Pendant Leo One Size

kate spade new york$25.714.5★19 rev

TGOLM 14k Gold Plated Leo Sign August Birthstone Created-peridot Crystal Necklace for Women Birthday Gift

TGOLM$15.504.6★489 rev

MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Leo-3PCS Layered)

MJartoria$15.794.2★3,480 rev

Zealmer Cyberny Women 18K Gold Plated Leo Pendant Necklace 18

Zealmer$9.624.5★1,562 rev

PANTIDE 3Pcs Leo Zodiac Layer Necklaces for Women Retro 14K Gold Plated 12 Constellation Pendant Letter Necklace Exquisite Letter Horoscope Old English Zodiac Sign Necklace Jewelry Birthday Gift

PANTIDE$7.834.3★4,428 rev

Newest

by launch date

LETFLY Leo Zodiac Necklace for Women 18K Gold Plated Natural Shell Astrology Pendant Double Layered Snake Chain Personalized Celestial Jewelry Birthday Gifts for Women

LETFLY$9.87106 rev

1y ago

kate spade new york Whats Your Sign Mini Pendant Leo One Size

kate spade new york$25.7119 rev

1y ago

MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Leo-3PCS Layered)

MJartoria$15.793,480 rev

2y ago

TGOLM 14k Gold Plated Leo Sign August Birthstone Created-peridot Crystal Necklace for Women Birthday Gift

TGOLM$15.50489 rev

3y ago

TGOLM 14k Gold Plated Leo Necklace Strength Tarot Card Constellation Jewelry Birthday Gift for Women

TGOLM$14.53834 rev

4y ago

What reviews say buyers love and hate about leo necklace

What buyers praise and complain about, mined from review topics.

What buyers complain about

Durability100%

“Not very good is not durable easy to break”

Top return reasons

Chain/Key Quality30%

Size-Overall20%

Metal Authenticity15%

Quality-Overall9%

Defective Material/Parts7%

Neck Fit6%

Functionality-Overall4%

Color4%

Knot/Thread Quality4%

Precious Gemstone2%

Common leo necklace questions

Is leo necklace profitable to sell on Amazon United States?: The niche generates $17K/yr across 11 tracked products. 90-day search growth is +44.6%. Flapen's verdict: Skip it (37/100).
How competitive is the leo necklace niche?: 9 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in leo necklace?: Top complaints mined from reviews: Durability. The return rate is 3.0%.
When does demand for leo necklace peak?: Demand peaks in Jul–Aug–Dec; the busiest month runs 5.5× the quietest.
What does it cost to enter the leo necklace niche?: Listings span $7.83–$25.71; the average listing price is $13.11 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.