- Flapen Score
- 47 / 100Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 4547
- Market size
- $913K/yr3.9M searches / yr
- 90-day growth
- +294.4%search demand this quarter
- Competition
- 93%top-5 click share · 6 brands · 11 sellers
Flapen Score
Leis against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Leis is stronger. Inside it, weaker.
Market
The Leis market on Amazon at a glance
Shoppers on Amazon United States searched for Leis 3.9M times last year and spent an estimated $913K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +294.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $913K a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- +294.4%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $913Ka year
- Peak month
- June7.0× the quietest month
- Top search term
- pool party decorations586K searches a year
02 · Price
A sale here is worth $8.81.
Listings sell for $8.81 on average, from $6.08 to $12.07. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $8.81 that is $110K to $132K a year per listing.
- Average price
- $8.81under the $15 to $100 sweet spot
- Price range
- $6.08–$12.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $110K–$132K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #33 within Accessory Sets. It carries 3,331 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #33in Accessory Sets
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 3,331per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Leis products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 169%
- Brand 214%
- Brand 36%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Leis search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 7.0×
Search terms
Top Leis search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pool party decorations586K/yr
- leis458K/yr
- pool party310K/yr
- summer party decorations224K/yr
- hawaiian leis408K/yr
- lei248K/yr
- pool party favors227K/yr
- beach party decorations256K/yr
- beach theme party decorations186K/yr
- summer party favors102K/yr
Reviews and returns
What reviews say buyers love and hate about Leis
We read the reviews and the return reasons for every product selling here.
“That said, the quality is pretty basic”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Leis questions
Answered from the same tracked data.









