Is leis profitable to sell on Amazon United States?

The niche generates $913K/yr across 7 tracked products. 90-day search growth is +294.4%. Flapen's verdict: Skip it (47/100).

How competitive is the leis niche?

6 brands and 11 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in leis?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Smell. The return rate is 2.2%.

When does demand for leis peak?

Demand peaks in Apr–May–Jun; the busiest month runs 7.0× the quietest.

What does it cost to enter the leis niche?

Listings span $6.08–$12.07; the average listing price is $8.81 (sweet spot $15–$100). The average incumbent carries 3,331 reviews — the moat a new listing must climb.

Leis

Skip it

Prices mostly outside the sweet spot ($6.08–$12.07) — this niche doesn't clear our bar today.

Growth

Incredible+294.4%

90-day search growth — must beat 0% to launch

Market size

Great$913K

$913K/yr · 3.9M searches

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,331

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.81

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Price range

Bad$6.08–$12.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

Is leis profitable on Amazon?

According to Flapen's Amazon United States niche tracking, leis is a $913K/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

leis market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 150K–200K; avg 12,500–15,000/product
Revenue / yr: $1.3M–$1.8M; units × avg price
Conversion rate: 2.7%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.7%
Avg brand age: 30 months
Avg seller age: 161 days

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

JOYIN69%
Arrowom14%
Aacehlh6%
Crazy Games4%
LovesTown3%
Freyalife3%

leis demand & seasonality

Weekly Amazon search volume, last 104 weeks — +294.4% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 7.0×

Open Trend

Top leis search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pool party decorations586K/yr +421.0%0.1% conv.
leis458K/yr +210.1%4.2% conv.
pool party310K/yr +339.0%0.1% conv.
summer party decorations224K/yr +868.5%0.3% conv.
hawaiian leis408K/yr +139.8%4.2% conv.
lei248K/yr +266.1%1.1% conv.
pool party favors227K/yr +358.0%0.1% conv.
beach party decorations256K/yr +153.2%0.4% conv.
beach theme party decorations186K/yr +235.5%0.3% conv.
summer party favors102K/yr +911.2%0.2% conv.

All search terms

Top leis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

JOYIN 12-Pack 12 Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set Rainbow Color Blow Up Luau Decorations Favors Gifts (12)

JOYIN$9.844.5★3,584 rev

Arrowom 24pcs Hawaiian Leis Bulk Luau Party Silk Flower Necklace Colorful Tropical Hawaiian Bulk Hula Dance Party Decor Flower Leis Summer Beach Pool Party Decorations Favors Supplies

Arrowom$9.814.5★3,044 rev

JOYIN Toy 36 Counts Hawaiian Leis Bulk Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)

JOYIN$12.074.6★12,339 rev

Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Pink)

Aacehlh$7.404.2★150 rev

Crazy Games 25 Count Hawaiian Leis Set Bulk for Kids & Adults Tropical Luau Flower Lei Garland Multicolor Party Favors for Hawaii Decor Birthday Beach Wedding Pool Party Stuff & Holiday Decorations

Crazy Games$9.664.5★2,482 rev

Newest

by launch date

Aacehlh Hawaiian Leis Set Hawaiian Luau Flower Leis Necklace Headband Bracelets Set Essential Party Decorations for Birthday Graduation and Wedding Celebrations (Pink)

Aacehlh$7.40150 rev

1y ago

Freyalife Hawaiian Leis Decorations(24pcs) Leis for Luau Party Dcor Tropical Hawaiian Bulk Hula Dance Party Decor Colorful Flower Necklace Summer Beach Pool Birthday Theme Party Favors Supplies

Freyalife$6.78723 rev

1y ago

Arrowom 24pcs Hawaiian Leis Bulk Luau Party Silk Flower Necklace Colorful Tropical Hawaiian Bulk Hula Dance Party Decor Flower Leis Summer Beach Pool Party Decorations Favors Supplies

Arrowom$9.813,044 rev

2y ago

Crazy Games 25 Count Hawaiian Leis Set Bulk for Kids & Adults Tropical Luau Flower Lei Garland Multicolor Party Favors for Hawaii Decor Birthday Beach Wedding Pool Party Stuff & Holiday Decorations

Crazy Games$9.662,482 rev

5y ago

JOYIN 12-Pack 12 Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set Rainbow Color Blow Up Luau Decorations Favors Gifts (12)

JOYIN$9.843,584 rev

7y ago

What reviews say buyers love and hate about leis

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Colorful and Fun”

Value For Money19%

“Great buy for the money”

Quality-Overall15%

“Excellent product”

Fun/Entertainment Experience11%

“Colorful and Fun”

Size-Overall6%

“Good size”

Advertised Vs Actual Product3%

“As advertised”

Durability3%

“Quality and Durability”

Material Quality2%

“The kids love this in the pool they last long great material and”

Strength1%

“Very strong”

Weight Light1%

“The flowers are lightweight”

What buyers complain about

Quality-Overall29%

“That said, the quality is pretty basic”

Size-Overall21%

“size problem”

Smell7%

“Bad smell”

Durability7%

“Breaks easily”

Advertised Vs Actual Product4%

“Do not look like the images in the picture”

Material Quality3%

“Also, made of super crappy materials”

Strength2%

“And the flowers were very brittle to the touch”

Instructions/User Manual/Troubleshooting2%

“There were nothing to guide me to separate them”

Defective Material/Parts2%

“the valve was malfunctioning”

Allergies2%

“However, they are itchy and the colors are mostly generic and plain”

Top return reasons

Quality-Overall24%

Value For Money18%

Size-Overall17%

Advertised Vs Actual Product8%

Material Quality7%

Color7%