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Leis

Fail

Prices span $6.08–$12.07, mostly outside the sweet spot, so Leis is a Fail.

Filters Trending
Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$913K/yr3.9M searches / yr
90-day growth
+294.4%search demand this quarter
Competition
93%top-5 click share · 6 brands · 11 sellers

Flapen Score

Leis against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Leis is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leis market on Amazon at a glance

Shoppers on Amazon United States searched for Leis 3.9M times last year and spent an estimated $913K. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +294.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $913K a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
+294.4%
Conversion, latest week
2.7%
Market size, estimated
$913Ka year
Peak month
June7.0× the quietest month
Top search term
pool party decorations586K searches a year

02 · Price

A sale here is worth $8.81.

Listings sell for $8.81 on average, from $6.08 to $12.07. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 12,500 to 15,000 of them. At $8.81 that is $110K to $132K a year per listing.

Average price
$8.81under the $15 to $100 sweet spot
Price range
$6.08–$12.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
12,500–15,000
Revenue per listing a year
$110K–$132K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #33 within Accessory Sets. It carries 3,331 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#33in Accessory Sets
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
3,331per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Leis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 214%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Leis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 7.0×

Search terms

Top Leis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pool party decorations586K/yr
  • leis458K/yr
  • pool party310K/yr
  • summer party decorations224K/yr
  • hawaiian leis408K/yr
  • lei248K/yr
  • pool party favors227K/yr
  • beach party decorations256K/yr
  • beach theme party decorations186K/yr
  • summer party favors102K/yr

Reviews and returns

What reviews say buyers love and hate about Leis

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
29%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“That said, the quality is pretty basic”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Leis questions

Answered from the same tracked data.