Lego Suitcase
FailDemand is soft, at -12.7% this quarter, so Lego Suitcase is a Fail.
- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $390K/yr244K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 113 sellers
Flapen Score
Lego Suitcase against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lego Suitcase is stronger. Inside it, weaker.
Market
The Lego Suitcase market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Suitcase 244K times last year and spent an estimated $390K. The top 5 brands take 86% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $390K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $390Ka year
- Top search term
- lego suitcase43K searches a year
02 · Price
A sale here is worth $56.72.
Listings sell for $56.72 on average, from $8.40 to $236.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $56.72 that is $14K to $28K a year per listing.
- Average price
- $56.72inside the $15 to $100 sweet spot
- Price range
- $8.40–$236.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $14K–$28K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #2,588 within Luggage. It carries 3,640 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 94%
- Out of stock, average day
- 0.3%
- Average rank
- #2,588in Luggage
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 3,640per listing
- Listings tracked
- 34
04 · Newcomers
7 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Lego Suitcase products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO Recreate Activity Cards Animals | Creative Building Game with 30+ Activity Cards & 25 LEGO Elements | Ages 6+
- Price
- $8.40
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 11mo ago

Concept One LEGO 22 Inch Carry On Luggage Signature Trolley Expandable Hardshell Rolling Suitcase with Spinner Wheels Blue
- Price
- $116.25
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 2y ago

LEGO Classic Creative Suitcase 10713 - Includes Sorting Storage Organizer Case with Fun Colorful Building Bricks Preschool Learning Toy for Kids Boys and Girls Ages 4 Years Old and Up
- Price
- $14.90
- Rating
- 4.8/5
- Reviews
- 24,259
- Age
- 8y ago

Concept One LEGO 22 Inch Carry On Luggage Signature Trolley Expandable Hardshell Rolling Suitcase with Spinner Wheels Red
- Price
- $107.39
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 2y ago

Concept One LEGO 22 Inch Carry On Luggage Signature Trolley Expandable Hardshell Rolling Suitcase with Spinner Wheels Yellow
- Price
- $134.18
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 2y ago
Trending
estimated 90-day click momentum
2025 Ride-on Suitcase for Kids (Beige Traveler)
- Price
- $204.49
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago

Younglingz LIL FLYER GO Version 2 Ride On Suitcase for Kids | Carry On Luggage with Toddler Seat Foldable Handlebars Pedals and Removable Wheels | Holds up to 80 lbs | Green Motorcycle | Ages 2-6
- Price
- $236.48
- Rating
- 4.4/5
- Reviews
- 316
- Age
- 11mo ago

Concept One LEGO 22 Inch Carry On Luggage Signature Trolley Expandable Hardshell Rolling Suitcase with Spinner Wheels Red
- Price
- $107.39
- Rating
- 4.7/5
- Reviews
- 60
- Age
- 2y ago

Worltoldb Building Blocks Travel Luggage Cover Polyester Suitcase Protector Washable Baggage Covers Fits 18-21 Inch
- Price
- $15.27
- Rating
- 3.6/5
- Reviews
- 30
- Age
- 10mo ago

LEGO BRICK HIP PACK Black
- Price
- $25.77
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 3y ago
Newest
by launch date
Worltoldb Building Blocks Travel Luggage Cover Polyester Suitcase Protector Washable Baggage Covers Fits 18-21 Inch
- Price
- $15.27
- Rating
- 3.6/5
- Reviews
- 30
- Age
- 10mo ago

LEGO Recreate Activity Cards Cool School | Learning Through Play Game with 30+ Activity Cards & 25 LEGO Elements | Ages 6+
- Price
- $9.24
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 11mo ago

Asmodee Brick Like This! The Official Lego Party Game - A Fast Fun Building Game for Families Kids Teens & Adults Ages 7+ 2-8 Players 15 Minute Playtime
- Price
- $15.90
- Rating
- 4.7/5
- Reviews
- 947
- Age
- 11mo ago

LEGO Recreate Activity Cards Animals | Creative Building Game with 30+ Activity Cards & 25 LEGO Elements | Ages 6+
- Price
- $8.40
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 11mo ago

LEGO Recreate Activity Cards Space | Outer Space Building Game with 30+ Activity Cards & 25 LEGO Elements | Ages 6+
- Price
- $8.93
- Rating
- 4.5/5
- Reviews
- 664
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
113
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 87%
Open market
12%
- Concept One31%
- LEGO26%
- AMEET22%
- Worltoldb4%
- Bins & Things3%
- Matty's Toy Stop3%
- Open — no brand owns it (11 brands, 12%)
Demand
Lego Suitcase search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 5.2× · 6 of 12 months tracked
Search terms
Top Lego Suitcase search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego suitcase43K/yr
- lego luggage26K/yr
- travel lego set22K/yr
- travel legos13K/yr
- lego travel17K/yr
- travel lego14K/yr
- lego travel set12K/yr
- lego recreate activity cards21K/yr
- lego recreate20K/yr
- lego suitcase for kids9K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Suitcase
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Suitcase questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









