Lego Heart Keychain
FailDemand is soft, at -46.9% this quarter, so Lego Heart Keychain is a Fail.
- Flapen Score
- 27 / 100Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 4527
- Market size
- $36K/yr133K searches / yr
- 90-day growth
- -46.9%search demand this quarter
- Competition
- 86%top-5 click share · 8 brands · 54 sellers
Flapen Score
Lego Heart Keychain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lego Heart Keychain is stronger. Inside it, weaker.
Market
The Lego Heart Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Heart Keychain 133K times last year and spent an estimated $36K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 133K
- Growth, 90 days vs prior 90
- -46.9%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $36Ka year
- Peak month
- February7.7× the quietest month
- Top search term
- lego heart keychain26K searches a year
02 · Price
A sale here is worth $9.56.
Listings sell for $9.56 on average, from $5.11 to $17.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.56 that is $2K to $5K a year per listing.
- Average price
- $9.56under the $15 to $100 sweet spot
- Price range
- $5.11–$17.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #894 within Keyrings & Keychains. It carries 848 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #894in Keyrings & Keychains
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 848per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Lego Heart Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
FUNKO POP! KEYCHAIN: Lilo & Stitch - Stitch & Angel 2PK
- Price
- $16.94
- Rating
- 4.7/5
- Reviews
- 2,241
- Age
- 7y ago

HZMM Brick Keychain Best Friend Keychain for Friendship Couple Boyfriend Girlfriend Husband Wife Gift Red
- Price
- $5.70
- Rating
- 4.7/5
- Reviews
- 1,258
- Age
- 4y ago

Smilelife Personalized Brick Matching Heart Keychains - Gifts for Mom Dad Couple Boyfriend Girlfriend Lovers (Red)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 670
- Age
- 2y ago

Meyerascal Red Heart Keychain Set for Couples Brick Heart Keychain for Boyfriend Girlfriend 2 Pcs Matching Hear t Colorful Keychains.(Red)
- Price
- $5.40
- Rating
- 4.7/5
- Reviews
- 1,313
- Age
- 4y ago

NumeroPhi Matching Couple Heart Keychains Couples Matching Gifts Decorations Christmas Valentines Day Gifts for Boyfriend Girlfriend
- Price
- $6.19
- Rating
- 4.7/5
- Reviews
- 632
- Age
- 1y ago
Trending
estimated 90-day click momentum
Lego Star Wars Darth Vader Key Chain
- Price
- $17.22
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 18y ago

FUNKO POP! KEYCHAIN: Lilo & Stitch - Stitch & Angel 2PK
- Price
- $16.94
- Rating
- 4.7/5
- Reviews
- 2,241
- Age
- 7y ago

Meyerascal Red Heart Keychain Set for Couples Brick Heart Keychain for Boyfriend Girlfriend 2 Pcs Matching Hear t Colorful Keychains.(Red)
- Price
- $5.40
- Rating
- 4.7/5
- Reviews
- 1,313
- Age
- 4y ago

Smilelife Personalized Brick Matching Heart Keychains - Gifts for Mom Dad Couple Boyfriend Girlfriend Lovers (Black)
- Price
- $11.53
- Rating
- 4.6/5
- Reviews
- 670
- Age
- 2y ago

Heart Brick Keychain for Couple Matching Assembled Heart Shape Brick Charm Keyring for Women Men Valentines Day Jewelry-black pink
- Price
- $6.16
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 4y ago
Newest
by launch date
NumeroPhi Matching Couple Heart Keychains Couples Matching Gifts Decorations Christmas Valentines Day Gifts for Boyfriend Girlfriend
- Price
- $6.19
- Rating
- 4.7/5
- Reviews
- 632
- Age
- 1y ago

Smilelife Personalized Brick Matching Heart Keychains - Gifts for Mom Dad Couple Boyfriend Girlfriend Lovers (Red)
- Price
- $11.78
- Rating
- 4.6/5
- Reviews
- 670
- Age
- 2y ago

Smilelife Personalized Brick Matching Heart Keychains - Gifts for Mom Dad Couple Boyfriend Girlfriend Lovers (Black)
- Price
- $11.53
- Rating
- 4.6/5
- Reviews
- 670
- Age
- 2y ago

MPK Brick Couples Matching Keychains Heart Keychain for Boyfriend Girlfriend Couple Gifts for Him Her Birthday Gifts for Boyfriend Valentines Day Gifts for Couples
- Price
- $5.11
- Rating
- 4.7/5
- Reviews
- 469
- Age
- 2y ago

Heart Brick Keychain for Couple Matching Assembled Heart Shape Brick Charm Keyring for Women Men Valentines Day Jewelry-black pink
- Price
- $6.16
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
54
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
7%
- Funko48%
- HZMM17%
- Smilelife12%
- Meyerascal7%
- NumeroPhi5%
- STAR WARS4%
- Open — no brand owns it (2 brands, 7%)
Demand
Lego Heart Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.7×
Search terms
Top Lego Heart Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego heart keychain26K/yr
- matching lego keychain19K/yr
- lego keychain couple14K/yr
- matching lego keychains5K/yr
- lego matching keychain5K/yr
- heart lego keychain10K/yr
- matching lego keychains for couples4K/yr
- lego couple keychain6K/yr
- lego keychain heart5K/yr
- lego heart key chain38K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Heart Keychain
We read the reviews and the return reasons for every product selling here.
“Poor quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Heart Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









