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Lego Heart Keychain

Fail

Demand is soft, at -46.9% this quarter, so Lego Heart Keychain is a Fail.

Flapen Score
27
27 / 100
Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 45
Market size
$36K/yr133K searches / yr
90-day growth
-46.9%search demand this quarter
Competition
86%top-5 click share · 8 brands · 54 sellers

Flapen Score

Lego Heart Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lego Heart Keychain is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Heart Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Heart Keychain 133K times last year and spent an estimated $36K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -46.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-46.9%
Conversion, latest week
2.8%
Market size, estimated
$36Ka year
Peak month
February7.7× the quietest month
Top search term
lego heart keychain26K searches a year

02 · Price

A sale here is worth $9.56.

Listings sell for $9.56 on average, from $5.11 to $17.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.56 that is $2K to $5K a year per listing.

Average price
$9.56under the $15 to $100 sweet spot
Price range
$5.11–$17.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #894 within Keyrings & Keychains. It carries 848 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#894in Keyrings & Keychains
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
848per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Lego Heart Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

54

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

7%

  • Brand 148%
  • Brand 217%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Lego Heart Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 7.7×

Search terms

Top Lego Heart Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego heart keychain26K/yr
  • matching lego keychain19K/yr
  • lego keychain couple14K/yr
  • matching lego keychains5K/yr
  • lego matching keychain5K/yr
  • heart lego keychain10K/yr
  • matching lego keychains for couples4K/yr
  • lego couple keychain6K/yr
  • lego keychain heart5K/yr
  • lego heart key chain38K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Heart Keychain

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Gifting Purpose”
29%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Lego Heart Keychain questions

Answered from the same tracked data.