Lego Backpack
FailBuyers convert on only 0.5% of searches, so Lego Backpack is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $42K/yr232K searches / yr
- 90-day growth
- +54.4%search demand this quarter
- Competition
- 38%top-5 click share · 15 brands · 41 sellers
Flapen Score
Lego Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Lego Backpack is stronger. Inside it, weaker.
Market
The Lego Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Backpack 232K times last year and spent an estimated $42K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 232K
- Growth, 90 days vs prior 90
- +54.4%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $42Ka year
- Peak month
- August7.2× the quietest month
- Top search term
- lego backpack172K searches a year
02 · Price
A sale here is worth $38.74.
Listings sell for $38.74 on average, from $12.76 to $134.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.74 that is $0 to $4K a year per listing.
- Average price
- $38.74inside the $15 to $100 sweet spot
- Price range
- $12.76–$134.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #2,634 within Backpacks. It carries 1,026 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #2,634in Backpacks
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,026per listing
- Listings tracked
- 49
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Lego Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
15 rising
Sellers
41
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
8%
- Brand 173%
- Brand 26%
- Brand 36%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (9 brands, 8%)
Demand
Lego Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 7.2×
Search terms
Top Lego Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lego backpack172K/yr
- lego luggage26K/yr
- lego backpack for boys31K/yr
- lego backpack for boys 8-124K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Backpack
We read the reviews and the return reasons for every product selling here.
“the durability doesnt fully match the cost”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Backpack questions
Answered from the same tracked data.









