Leggings for Women

Shoppers searched for this 27.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.

Searches, last 12 months

27.4M

Growth, 90 days vs prior 90

-36.9%

Conversion, latest week

1.1%

Market size, estimated

$6.1Ma year

Peak month

December2.7× the quietest month

Top search term

leggings for women6.1M searches a year

Listings sell for $20.98 on average, from $6.45 to $76.51. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 2,500 to 3,000 of them. At $20.98 that is $52K to $63K a year per listing.

Average price

$20.98inside the $15 to $100 sweet spot

Price range

$6.45–$76.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

2,500–3,000

Revenue per listing a year

$52K–$63K

Returns

6.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #435 within Leggings. It carries 9,845 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.8%

Average rank

#435in Leggings

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

9,845per listing

Listings tracked

120

22 products launched here in the last 12 months. Amazon counts 13 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

13Amazon's first-year sales bar

Average brand age

44 months