Leather Wax

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

-10.1%

Conversion, latest week

0.6%

Market size, estimated

$38Ka year

Peak month

December2.2× the quietest month

Top search term

waxed canvas bag54K searches a year

Listings sell for $32.03 on average, from $9.66 to $64.45. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.03 that is $0 to $3K a year per listing.

Average price

$32.03inside the $15 to $100 sweet spot

Price range

$9.66–$64.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.0%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,216 within Travel Duffels. It carries 1,314 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

92%

Out of stock, average day

5.2%

Average rank

#1,216in Travel Duffels

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,314per listing

Listings tracked

37

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months