Leather Trench Coat Women

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -70.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

-70.3%

Conversion, latest week

0.4%

Market size, estimated

$54Ka year

Top search term

leather trench coat women92K searches a year

Listings sell for $69.76 on average, from $36.90 to $365.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $69.76 that is $0 to $7K a year per listing.

Average price

$69.76inside the $15 to $100 sweet spot

Price range

$36.90–$365.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

19.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #3,887 within Coats, Jackets & Vests. It carries 191 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

94%

Out of stock, average day

2.2%

Average rank

#3,887in Coats, Jackets & Vests

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

191per listing

Listings tracked

35

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

39 months